Design thinking, innovation and user experience
In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by Sir George Cox in his “Cox Review of Creativity in Business: Building on the UK’s Strengths,” while creativity is the generator of new ideas and solutions, innovation is the process …
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While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website development process suggests the involvement of design in both the early developmental stages and later in the feedback and evaluation …
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In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just the product design. Design strategy and management is essential in forming the company’s whole vision and strategic planning. Design at …
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Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential to achieve both innovation and enterprise business targets, which subsequently lead to a greater ability to compete in the market …
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3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are as far-reaching as the diverse fields of industrial design, medical research, aviation, and more. The question is can we implement 3D printing on a larger scale and use it as …
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In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using your product or application. Predicting user behavior is a very critical component, as both marketing and design processes depend on it to build a product that meets users’ expectations and …
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Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign across multiple channels; you may have already seen its advertisements in your Facebook news feed. The video below, “Everything Is Not Awesome”, provides a shocking look at how Shell’s search …
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What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved in the design process during an item’s production. There are many debates about the content that should be included in …
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In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use that was not made by The Almighty has come from some designer’s drawing board.” His Highness’ words not only indicate …
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As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such as the London Taxi and underground tube train. While UK tries to develop its transportation to meet with the contemporary life requirement, one of its main criteria is the keep …
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As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Because the designer is defined by many people as a problem-solver whose innovative designs sought to make the human life much easier, therefore his design guidelines are …
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In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing research that deals with numbers and facts, empathic design tries to meet users’ needs and even thinks in terms of what they may need to make their life much easier. …
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