strategic thinking

How Design Contributes to Strategic Thinking Inside the Organization

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website development process suggests the involvement of design in both the early developmental stages and later in the feedback and evaluation …

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ikea sustainable design

Guide to IKEA’s Sustainable Design Strategy (Part 2)

In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just the product design. Design strategy and management is essential in forming the company’s whole vision and strategic planning. Design at …

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ikea sustainable design

Guide to IKEA’s Sustainable Design Strategy (Part 1)

Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential to achieve both innovation and enterprise business targets, which subsequently lead to a greater ability to compete in the market …

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lego sustainable design

LEGO Bricks: The Long Road to Sustainable Design

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign across multiple channels; you may have already seen its advertisements in your Facebook news feed. The video below, “Everything Is Not Awesome”, provides a shocking look at how Shell’s search …

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creative brief

How Top Designers Define the Creative Brief

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved in the design process during an item’s production. There are many debates about the content that should be included in …

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IKEA flat packing

Five Companies, Five Rules of Design

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use that was not made by The Almighty has come from some designer’s drawing board.” His Highness’ words not only indicate …

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London New Tube

London Underground New Tube Train: Putting Design Thinking into Action

As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such as the London Taxi and underground tube train. While UK tries to develop its transportation to meet with the contemporary life requirement, one of its main criteria is the keep …

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empathic design

Empathic Design: The Most Difficult Simple Approach to Successful Design

In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing research that deals with numbers and facts, empathic design tries to meet users’ needs and even thinks in terms of what they may need to make their life much easier. …

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