Design thinking, innovation and user experience
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the …
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The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature …
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Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic design challenge. On a frequent basis each year, Apple unveils …
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In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by Sir George Cox in his “Cox Review of Creativity in …
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While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website …
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In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just …
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Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential …
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3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are as far-reaching as the diverse fields of industrial design, medical …
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In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using your product or application. Predicting user behavior is a very …
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Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign across multiple channels; you may have already seen its advertisements …
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What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved …
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In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use …
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As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such as the London Taxi and underground tube train. While UK …
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As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Because the designer is defined by many …
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In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing research that deals with numbers and facts, empathic design tries …
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