Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and
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Author: Rafiq Elmansy
How Design Contributes to Strategic Thinking Inside the Organization
While teaching a web user experience class at a university, I have received the chance to explore with the students
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Guide to IKEA’s Sustainable Design Strategy (Part 2)
In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and
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Guide to IKEA’s Sustainable Design Strategy (Part 1)
Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final
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Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that
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Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users
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LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace
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How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its
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Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers
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London Underground New Tube Train: Putting Design Thinking into Action
As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to
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Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides
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Empathic Design: The Most Difficult Simple Approach to Successful Design
In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of
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