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Design

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

global creativity index
Design

10 Top Creative Countries in the World

07/16/2015 - by Rafiq Elmansy

Both scholars and practitioners agree on the important of design as a key player in the government’s economy, and this can be observed in many countries that have applied national design strategies. This leads us to number of questions, such …

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apple cube
Design

Five Lessons to Turn Design into Business Success

07/14/2015 - by Rafiq Elmansy

Design value now has a broader definition inside the organizational structure and companies’ viewpoints on strategic thinking. Leading companies can provide an example of how design can improve the business position in the market. A recent study incorporated sponsored projects …

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Hermann Zapf
Design

The Inspiring Life of Typography Icon Hermann Zapf

06/23/201506/24/2015 - by Rafiq Elmansy

On the 4th of June 2015, Hermann Zapf died at the age of 96 after a legendary career as a typographer, calligrapher, and book designer. Hermann Zapf’s typeface design can be seen in his projects including Optima (1958), Aldus (1954), …

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How social media affects creativity
Design

How Social Media Affects Your Creativity

06/22/201506/22/2015 - by Rafiq Elmansy

Social media has become a part of our daily life. Although the debate about how social media may affect the quality of life, users of different social media have increased over time. Facebook users for example increased from 75 million …

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ergonomics
Design

Principles of Ergonomics: Designing with User Comfort in Mind

06/17/2015 - by Rafiq Elmansy

The user experience is the core of the design process. Designers should put themselves in the shoe of the end consumer in order to achieve empathic design. In order to achieve success in the highly competitive market, the innovation should …

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marketing research
Design

Marketing Research as a Method for Designers to Understand Clients

06/01/2015 - by Rafiq Elmansy

In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service. This understanding is commonly identified in different design process models. …

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sustainable development
Design

Break Through the Barriers to Sustainable Development and Innovation

04/08/201504/08/2015 - by Rafiq Elmansy

Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. The development process aims to supply the present needs without compromising the next generation’s ability to meet …

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creative brief
Design

How to Create a Professional Creative Brief

04/02/2015 - by Rafiq Elmansy

In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. While there are many theories and debates about what should be included in the creative brief, …

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Chevron logo
Design

Guiding Brand Identity Through Logo Design

01/19/2015 - by Timothy Ruger

The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these variables such as color, font and other factors can be …

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project budget
Design

Estimating a Design Project Budget

01/05/2015 - by Rafiq Elmansy

One of the challenges that face designers when they start a freelance job, build their own studio or take the responsibility of a design manager inside an existing organization is estimating the design project budget. Unlike the majority of projects …

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strategic thinking
Design

How Design Contributes to Strategic Thinking Inside the Organization

11/24/2014 - by Rafiq Elmansy

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website …

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creative brief
Design

How Top Designers Define the Creative Brief

11/14/201411/14/2014 - by Rafiq Elmansy

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved …

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IKEA flat packing
Design

Five Companies, Five Rules of Design

11/13/2014 - by Rafiq Elmansy

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use …

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