Design thinking, innovation and user experience
Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.
On the 4th of June 2015, Hermann Zapf died at the age of 96 after a legendary career as a typographer, calligrapher, and book designer. Hermann Zapf’s typeface design can be seen in his projects including Optima (1958), Aldus (1954), …
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Social media has become a part of our daily life. Although the debate about how social media may affect the quality of life, users of different social media have increased over time. Facebook users for example increased from 75 million …
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The user experience is the core of the design process. Designers should put themselves in the shoe of the end consumer in order to achieve empathic design. In order to achieve success in the highly competitive market, the innovation should …
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In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service. This understanding is commonly identified in different design process models. …
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Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. The development process aims to supply the present needs without compromising the next generation’s ability to meet …
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In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. While there are many theories and debates about what should be included in the creative brief, …
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The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these variables such as color, font and other factors can be …
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One of the challenges that face designers when they start a freelance job, build their own studio or take the responsibility of a design manager inside an existing organization is estimating the design project budget. Unlike the majority of projects …
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While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website …
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Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential …
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What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved …
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In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use …
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