doblins types of innovation

Creative Diversity: Doblin’s 10 Types of Innovation

In a previous article, we discussed Why Creative Companies Can’t Innovate, and we explored the reasons behind the failure of the innovation process in different companies working within the creative sector. One of the reasons behind this failure is the limited understanding of innovation. Most companies tend to innovate is one direction rather than thinking of innovation as holistic approach …

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innovation barriers

Why Creative Companies Can’t Innovate

There is noticeable agreement between scholars and practitioners about the positive correlation between innovation and achieving success within the market. Many countries adapt a national design policy to build a better economy such as the UK and Germany. However, the question is “why some companies can’t innovate compared with others?” Why are some companies able to push creativity into the …

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swot analysis tool

Six SWOT Analysis Tools and Applications

SWOT analysis is an essential tool for any organization to evaluate its position in the market based on four factors; Strength, Weakness, Opportunity, and Threat. While the strengths and weaknesses are considered internal factors, both opportunities and threats are considered external factors. In a previous article, we covered SWOT analysis as a tool to explore innovation and creativity within companies. …

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open innovation model

The Open Innovation Model’s role in Fueling Creativity

Scholars, practitioners and business leaders have agreed that innovation and creativity is essential to sustain success and achieve competitive advantage in the present market. While our main focus here is on the creative industries, top companies in different niches have understood that they should “innovate or die.” Many strategies have been adopted to achieve innovation inside the company with a …

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disney creative strategy

Disney’s Creative Strategy: The Dreamer, The Realist and The Critic

Recently, we introduced a number of methods and tools to fuel innovation and creativity inside organizations through creative thinking and brainstorming such as Lego Serious Play, De Bono Six Thinking Hats and Reversed Brainstorming. Disney’s Creative Strategy is another tool for creative thinking and was inspired by Walt Disney. He was talented in discovering creative ideas and converting them into …

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innovative leadership

How to Identify Talented Innovation Leaders?

Most of the designers who have worked within a poor management environment understand how this context can hinder their creativity and ability to innovate, which in turn, dramatically decrease the chances of innovation and creativity inside the organization. This leads us to the fact that an effective manager is a key factor in the innovation process’s success. In The Wall …

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innovative organization

White Paper: Building the Innovative Organization

As we, in Designorate, try to provide useful resources for designers and design managers. We would like to introduce to you our first white paper resource, Building the Innovative Organization: A Select Literature Review of Key Factors of Organizational Innovation and Their Impact on Employees. This white paper is written by our contributor author and editorial member, professor Timothy C. …

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creative leadership

How to Maintain Creative Leadership inside an Organization

Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple, Lego, IKEA, Starbucks, Mercedes Benz and others.  In the center of creative leadership, design and innovation play an essential role to achieve creativity in different private and public sectors. In previous …

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psychology of color

The Psychology of Color in Branding

For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the red is danger and the blue is for coolness. However, the usage of colors is not a straight forward theory …

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sustainable design

Principles of Sustainable Design

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature resources as part of the design. Sharlyn Underwood, American Society of Interior Designers (ASID) Virginia chapter president and interior designer …

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apple design process

How Does Apple’s Design Process Work?

Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic design challenge. On a frequent basis each year, Apple unveils to the market new innovative products that strengthen its competency in comparison to other computer and mobile manufacturers in the …

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