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Home » Archives for Timothy Ruger

Guiding Brand Identity Through Logo Design

01/19/2015 by Timothy Ruger

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The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these variables such as color, font and other factors can be found to have socially ascribed meaning and how design (through logo creation) can represent/reflect an […]

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