Design Thinking


Design Thinking Books You Must Read (updated)

Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread

creative brief

How to Create a Professional Creative Brief?

Through my years of working as a designer, I understood two factors: the most crucial document that paves the way through the design process is the creative brief, and there

design research

What are Design Research Types and Applications?

Let’s have a think of the design practice and how design research contribute to the development of different design solutions, products, services, and systems. Both design and research are human

Minimum viable product

Minimum Viable Product Examples and Applications

When we have a new product idea, it is always surrounded by uncertainty regarding its future success and market acceptability. During the design processes, such as the Double Diamond Design


The Affinity Diagram: A Practical Case Study

During the design process, several parameters bubble during the research and ideation sessions that you need to organise, analyse and prioritise, such as application features, project tasks or organise application

Online brainstorming

How to Conduct Online Brainstorming

Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to

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value proposition canvas healthcare

Applying the Value Proposition Canvas in Healthcare Technology

When I teach design to my students, I usually tell them to look for the “value” and acknowledge it is the most important connection between you and your user. The

Behavioural design

What is Behavioural Design? And How to Apply it

In simple words, behaviour design is a method to understand behaviour sciences and apply this knowledge in designing products, services, and apps. The use of behavioural sciences in design is

digital healthcare design

What are the principles of Good Digital Healthcare Design?

The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers

The Blue Ocean Strategy: Guide and Examples

One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows

Open Innovation: Comprehensive Guide and Examples

Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation

Kano Model Analysis

What is Kano Model Analysis? And How to Conduct it.

Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight

UX Design

human centered design

The Characteristics of Human-Centered Design

Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their

5 whys method

How to Apply 5 Whys Root Cause Analysis 

The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is

empathy mapping

How to Use Persona Empathy Mapping in UX Research

A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic design requires more

User scenarios

Step-by-Step Guide to User Scenarios

During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this

usability testing

How to Conduct Heuristic Evaluation?

The usability testing is one of the essential stages of the user experience design process where the prototype is tested and evaluated to ensure that the final product is user-friendly

role-play ux research

How to Use Role-Play Method in UX Research

As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant

Sustainable Design

social design

What is Social Design? And How it Can Change the World.

In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted

circular design

What is Circular Design? And How to Apply It.

The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural

ikea sustainable design

IKEA’s Sustainable Design Strategy (Part 2)

In the first part of this article, we explored the design sustainable strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the

ikea sustainable design

Exploring IKEA’s Sustainable Design Strategy: Part One

The design adds various values inside any company. At the top of these values is building a company-wide strategy such as IKEA sustainable design strategy. Strategic design and good design

Achieving a Sustainable Graphic Design Process

Graphic designers should no longer be seen from the old narrow perspective of the creative process. As a part of a holistic design role in the production process, graphic designers

sustainable packaging design

Building A Sustainable Packaging Design Process

The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the fact that the UK recycles 39 percent of its waste,