Design thinking, innovation and user experience
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it one of the essential tools during the design process of both products and services. Previously, we explored the nature of the design thinking process and how it aims to understand …
Read More
Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t provide sufficient understanding of the method. As a result, many people wonder why design thinking doesn’t work. Some opinions to …
Read More
The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying to solve a problem is that what we perceive as the problem is not a cause, it is an outcome effect of one or more root problems. As a result, …
Read More
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as a designer, one of the common challenges when conducting user experience (UX) research is the project managers themselves. Although they never say no to user experience research, the common response …
Read More
The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs. These characteristics have been framed into different design thinking models such as the Double Diamond, IDEO model, IBM Design Thinking, and others. In my previous article (How to Successfully Apply …
Read More
Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two main factors; the first one that is many companies still don’t fully acknowledge to the broader role of design in business, and second is that design thinking is more perceived …
Read More
Out worst fear in design is to end up with a failed product. At this particular moment, we pause and wonder; if we would know this will going to happen, we could have taken another route. The Failure Modes and Effects Analysis (FMEA) tool helps us to understand the potential risks that may occur when the designed product or service …
Read More
For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like rural Cambodia, my iDE collaborator, Jose Mena, and I have some advice. Use Innovation to Design Experiences, not Just Things Don’t let your team settle for obvious solutions without understanding …
Read More
The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea behind the group brainstorming sessions is that privilege the diversity expertise inside the organization to develop innovative ideas and solutions for problems. it aims to encourage the team members to …
Read More
Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders. Our purpose is to gain a better understanding of the present and future of the design industry. In the previous interview, Unpacking Design Thinking Futures Part 1, I got the …
Read More
Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead business to a new innovative level. Design thinking is widely used by various companies to achieve business advantages such as innovation, market competitiveness, and profitability. Over the course of understand …
Read More
Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current state and the desired state of the system. The system thinking theory was first introduced by Jay Forrester and members of the Society for Organizational Learning at MIT in his …
Read More
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined as the process to divide the large market into smaller and clearly identified segments or groups having similar needs, demands …
Read More
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies are now able to connect through new communication methods that allow them to reach clients from the other side of …
Read More
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the digital product while focusing on the user needs. Then, the team iterates the prototype in order to improve it over the course of the project …
Read More