Design Thinking

Design Thinking value

Measuring Design Thinking Impact

The term design thinking has been widely used to describe the application of the design process’s characteristics and distinguish it from other development processes, such as the focus of user

design thinking

How Inclusive Design Reshaped Microsoft Products

Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration


Customer Journey Mapping: A Complete Guide for Designers

According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the

thematic analysis

What is Thematic Analysis? And How to Apply in Design Thinking

Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves

5 whys method

How to Apply 5 Whys Root Cause Analysis 

The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is

decision trees

How to Use Decision Trees in the Decision-Making Process

Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product

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healthcare innovation

Why mHealth is Essential in Healthcare Innovation?

Healthcare systems worldwide face increased challenges, including increasing costs, lack of working staff, and long waiting lists considering that healthcare expenditure consumes a large portion of the country’s GDP. For

Healthcare Design

Why Digital Healthcare Innovation is Important

Digital healthcare innovation is an opportunity for the healthcare systems to overcome many of the challenges that face this sector in both developed and underdeveloped countries–think about the long waiting

design thinking in healthcare innovation

Why Design Thinking is Essential for Healthcare Innovation

Healthcare Innovation is seen as an opportunity to solve our healthcare problems, but can it address these dramatically increasing challenges? Nowadays, everyone’s family on earth is feeling these challenges as

What is Inclusive Design? And How to Apply It?

In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers


How to Use the Action Priority Matrix in Time Management?

Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain

types of innovation

What are the Types of Innovation? And How to Utilize Them

Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies

UX Design

empathy mapping

How to Use Persona Empathy Mapping in UX Research

A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic design requires more

User scenarios

Step-by-Step Guide to User Scenarios

During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this

usability testing

How to Conduct Heuristic Evaluation?

The usability testing is one of the essential stages of the user experience design process where the prototype is tested and evaluated to ensure that the final product is user-friendly

role-play ux research

How to Use Role-Play Method in UX Research

As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant

Categories in card sorting

How to use Card Sorting to Improve Service Design

Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure

design process

The Role of Storytelling in the Design Process

Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it

Sustainable Design

circular design

What is Circular Design? And How to Apply It.

The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural

ikea sustainable design

IKEA’s Sustainable Design Strategy (Part 2)

In the first part of this article, we explored the design sustainable strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the

ikea sustainable design

Exploring IKEA’s Sustainable Design Strategy: Part One

The design adds various values inside any company. At the top of these values is building a company-wide strategy such as IKEA sustainable design strategy. Strategic design and good design

design for good

Why Design Can Save Our World

In the rapidly changing world we are facing future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to

Achieving a Sustainable Graphic Design Process

Graphic designers should no longer be seen from the old narrow perspective of the creative process. As a part of a holistic design role in the production process, graphic designers

sustainable packaging design

Building A Sustainable Packaging Design Process

The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the fact that the UK recycles 39 percent of its waste,