design thinking

Why Design Thinking Doesn’t Work

Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t provide sufficient understanding of the method. As a result, many people wonder why design thinking doesn’t work. Some opinions to …

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Guerrilla User Experience

Guerrilla User Experience for Quick, Low-Budget Research

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as a designer, one of the common challenges when conducting user experience (UX) research is the project managers themselves. Although they never say no to user experience research, the common response …

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design thinking ROI

Measuring the Impact of Design Thinking

The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs. These characteristics have been framed into different design thinking models such as the Double Diamond, IDEO model, IBM Design Thinking, and others. In my previous article (How to Successfully Apply …

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social innovation

My Advice to Innovators From Years in Cambodia Designing New Solutions to Poverty

For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like rural Cambodia, my iDE collaborator, Jose Mena, and I have some advice. Use Innovation to Design Experiences, not Just Things Don’t let your team settle for obvious solutions without understanding …

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brainstorming

Why Brainstorming is a Waste of Time and What is the Alternative

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea behind the group brainstorming sessions is that privilege the diversity expertise inside the organization to develop innovative ideas and solutions for problems. it aims to encourage the team members to …

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design thinking

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2

Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders. Our purpose is to gain a better understanding of the present and future of the design industry. In the previous interview, Unpacking Design Thinking Futures Part 1, I got the …

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design thinking

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead business to a new innovative level. Design thinking is widely used by various companies to achieve business advantages such as innovation, market competitiveness, and profitability. Over the course of understand …

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How to Create the System Thinking Diagrams

Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current state and the desired state of the system. The system thinking theory was first introduced by Jay Forrester and members of the Society for Organizational Learning at MIT in his …

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Market segmentation

What is Market Segmentation? Why is it Important?

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined as the process to divide the large market into smaller and clearly identified segments or groups having similar needs, demands …

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