SummaryUX Dark patterns (also known as deceptive patterns) in the digital world are design strategies that manipulate user behaviour and desires to encourage users to interact with the system in ways that prioritise business interests over the user's best interests. Deceptive patterns lead to digital excess usage and addiction (e.g. in online shopping, games and […]

Consumer journey mapping is a practical tool to use in behavioural design to understand user behaviour and develop effective strategies to change behaviour for habit formation. During the design thinking process, many factors interact together, and at the core of these factors is the user's behaviour as they interact with the design artefact. Eventually, to […]

In user experience design, we use HCI theories to study and improve the usability of design solutions. Yet, the context of use extends to the user environment and behaviour that changes over time. Therefore, behavioural design merges design expertise and psychology theories to improve users' experience by studying and changing their behaviour to improve their […]

Behavioural design is not only about designing the mobile health solution but also extending its role to understand how users behave and drive users to change their habits toward healthier ones, such as adhering to their medications or better managing their health. Think of how different social media platforms use behavioural science to alter user […]

In simple words, behaviour design is a method to understand behaviour sciences and apply this knowledge in designing products, services, and apps. The use of behavioural sciences in design is to create solutions, achieve innovation, and empower people. Behavioural design can influence the human mind and aid our choices. Whenever you want to change a habit, […]