Behavioural Design

SummaryUX Dark patterns (also known as deceptive patterns) in the digital world are design strategies that manipulate user behaviour and

Consumer journey mapping is a practical tool to use in behavioural design to understand user behaviour and develop effective strategies

In user experience design, we use HCI theories to study and improve the usability of design solutions. Yet, the context

Behavioural design is not only about designing the mobile health solution but also extending its role to understand how users

In simple words, behaviour design is a method to understand behaviour sciences and apply this knowledge in designing products, services,