Behavioural Design

SummaryUX Dark patterns (also known as deceptive patterns) in the digital world are design strategies that manipulate user behaviour and desires to encourage users to interact with the system in

Consumer journey mapping is a practical tool to use in behavioural design to understand user behaviour and develop effective strategies to change behaviour for habit formation. During the design thinking

In user experience design, we use HCI theories to study and improve the usability of design solutions. Yet, the context of use extends to the user environment and behaviour that

Behavioural design is not only about designing the mobile health solution but also extending its role to understand how users behave and drive users to change their habits toward healthier

In simple words, behaviour design is a method to understand behaviour sciences and apply this knowledge in designing products, services, and apps. The use of behavioural sciences in design is