Design research is a core practice in design and when applying the design thinking process professionally. However, in some situations, we seek agreement from experts around one question, decision, or strategy while exploring problems before jumping to prototyping solutions. While there are several tools to explore problems from the user perspective, I would like to […]
The Ergonomics Principles and Their Applications
The user experience is the core of the design process, and we, as designers, apply existing design processes such as the Double Diamond Design Thinking to improve our user's experience and achieve the so-called empathic design. But the process is not that straightforward as we need to consider several human and non-human factors during the […]
The Characteristics of Human-Centered Design
Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their Democratic Design strategy. We need to define the orientation of the design process or its main aim to guide the creativity and problem-solving focus in […]
How to Apply 5 Whys Root Cause Analysis
The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is that what we perceive as the real cause is the effort or the symptoms. It is an outcome effect of one or more root problems. […]
How to Use Persona Empathy Mapping in UX Research
A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer's characteristics. However, achieving empathic design requires more than just drawing a virtual character representing the target consumer. It also requires that designers put themselves in the consumer's shoes to learn more about […]
Step-by-Step Guide to User Scenarios
During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this understanding, different tools such as user scenarios can be used to put us on the same page with the user goals and ensure that the suggested solutions […]
How to Conduct Heuristic Evaluation?
The usability testing is one of the essential stages of the user experience design process where the prototype is tested and evaluated to ensure that the final product is user-friendly in terms of usability factors such as functionality, user control, consistency, and error prevention. There are different usability testing methods that could be used in […]
How to Use Role-Play Method in UX Research
As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant experience. Accordingly, role-play can be one of the effective method in UX research to explore about users' needs and experience when using the developed product […]
How to use Card Sorting to Improve Service Design
Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure for the information structure provided to the consumers during their product or service usage. Organising the information can be represented in the tagging system in […]
The Role of Storytelling in the Design Process
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it one of the essential tools during the design process of both products and services. Previously, we explored the nature of the design thinking process and […]
Guerrilla User Experience for Quick, Low-Budget Research
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as a designer, one of the common challenges when conducting user experience (UX) research is the project managers themselves. Although they never say no to user […]
Five Reasons to Move to Lean UX
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the digital product while focusing on the user needs. Then, the team iterates the prototype in order to improve it over […]
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a desirable and usable product that people can use to make their lives much easier, which subsequently leads a market success. However, this isn’t […]
The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact […]
Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are now focusing on their consumer experience as much as they focus on the product deliver. […]
Free Webinar: Introduction to Google Design Sprinting for UX
Google Design Sprint is one of the UX design processes that is based o the agile methodology. It aims to put the user in the center of the development process in addition to technology and business. Unlike the other UX design processes, the Google Design Sprinting aims to shorten required for the UX design process […]
Hick’s Law: Building Usable Navigations
Building a user-friendly UI Design involves creating a usable navigation system that allows users to easily move between pages or UI screens, and one of the laws that contribute building a clear understanding about how users navigate through different choices in websites or applications is the Hick’s Law. It highlights that the time needed by the […]
5 Common Myths About Design
"Designers only do Photoshop work," "They only think about colors," " Design only adds more cost to the project," and other comments are common to hear if you are a designer working in a company that doesn't really understand what you do. As a designer, those words frustrate me the most simply, because they aren't […]
Why You Should Move to a Lean UX and How to Apply It
Recently, the Lean UX technique has been highlighted as one of the user experience methods that privilege the Agile development method to overcome the cons of the traditional UX process. While the aim of the user experience process is to deliver the best experience possible for the end user, the waterfall software development process may […]
Design Principles: Repetition, Pattern, and Rhythm
The use of repeated design elements is a controversial topic in the creative industry. The distinction between, on the one hand, mundane repetition at the expense of creativity and, on the other hand, a belief in the importance of maintaining good practice to deliver effective visual results for the end user has the design industry […]