The Blue Ocean Strategy: Guide and Examples
One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows
Read more
Design Management
Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.
Open Innovation: Comprehensive Guide and Examples
Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation
Read more
What is Kano Model Analysis? And How to Conduct it.
Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight
Read more
What is Inclusive Design? And How to Apply It?
In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers
Read more
How to Use the Action Priority Matrix in Time Management?
Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain
Read more
What are the Types of Innovation? And How to Utilize Them
Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies
Read more
What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the
Read more
What is Open Innovation? And How it Fuels Creativity
Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is
Read more
Stage Gate Process: The Complete Practice Guide
When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both
Read more
My Advice to Innovators From Years in Cambodia Designing New Solutions to Poverty
For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like
Read more
Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2
Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.
Read more
Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1
Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead
Read more
What is Market Segmentation? Why is it Important?
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
Read more
Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Read more
Freelance vs Full-time Design Jobs: Making the Right Decision
Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to
Read more
Why Some Companies Reject Design Thinking and How to Handle it
As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before
Read more
Tips to Learn Design Without Going to a Design School
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design
Read more
No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
Read more
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
Read more
What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the
Read more