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Design Management

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

Design Management
Design Management 

What is this Thing Called Design Management?

Dr Rafiq Elmansy 03/11/202403/11/2024 11 min read

Managing the design process is always a challenging task. Have you ever wondered the reason behind the lack of designers’ ability to understand how to manage the creative process and

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strategic design
Design Management 

What is Strategic Design and its Role inside the Organisation?

Dr Rafiq Elmansy 02/13/202402/13/2024Strategic Thinking 9 min read

While teaching design classes at several universities, I got to explore the design thinking process with the students and highlight the role of design and creativity during the different process

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design thinking examples
Design Management 

Design Thinking Examples of Driving Creativity

Dr Rafiq Elmansy 02/11/202404/08/2024Design, Sustainable Design 9 min read

For many, design thinking reflects several outcomes of the design value, and creativity and innovation are among them. When we dig deeper into design thinking examples, we see the applications

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types of innovation
Design Management 

Types of Innovation: The Complete Guide with Examples

Dr Rafiq Elmansy 01/21/202401/22/2024Types of Innovation 18 min read

Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies

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Design Management 

The Blue Ocean Strategy: Guide and Examples

Dr Rafiq Elmansy 10/15/202310/16/2023Blue Ocean Strategy 10 min read

One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows

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Design Management 

Open Innovation: Comprehensive Guide and Examples

Dr Rafiq Elmansy 09/07/202309/08/2023Open Innovation 28 min read

Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation

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Kano Model Analysis
Design Management 

What is Kano Model Analysis? And How to Conduct it.

Designorate 08/28/202308/27/2023 18 min read

Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight

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social design
Design Management 

What is Social Design? And How it Can Change the World.

Dr Rafiq Elmansy 08/21/202304/08/2024Sustainable Design 9 min read

In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted

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Design Management 

What is Inclusive Design? And How to Apply It?

Dr Rafiq Elmansy 05/16/202305/17/2023Inclusive Design 13 min read

In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers

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Eisenhower_Matrix
Design Management 

How to Use the Action Priority Matrix in Time Management?

Designorate 05/10/202305/10/2023Time Management 10 min read

Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain

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Design Management Problem Solving 

What is Strategic Thinking? And How to Improve It

Dr Rafiq Elmansy 04/23/202305/01/2023Strategic Thinking 11 min read

The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the

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Design Management 

What is Open Innovation? And How it Fuels Creativity

Dr Rafiq Elmansy 04/03/202304/03/2023Open Innovation 11 min read

Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is

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circular design
Design Management 

What is Circular Design? And How to Apply It.

Dr Rafiq Elmansy 03/26/202304/08/2024circular design, circular economy 12 min read

The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural

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ikea sustainable design
Design Management 

IKEA’s Sustainable Design Strategy (Part 2)

Dr Rafiq Elmansy 03/09/202304/08/2024Sustainable Design 11 min read

In the first part of this article, we explored the design sustainable strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the

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Phase-Gate Process
Design Management 

Stage Gate Process: The Complete Practice Guide

Dr Rafiq Elmansy 05/15/202205/15/2023new product development, product development process, Stage Gate Process 12 min read

When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both

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ikea sustainable design
Design Management 

Exploring IKEA’s Sustainable Design Strategy: Part One

Dr Rafiq Elmansy 07/14/202004/08/2024Sustainable Design 11 min read

The design adds various values inside any company. At the top of these values is building a company-wide strategy such as IKEA sustainable design strategy. Strategic design and good design

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social innovation
Design Management 

My Advice to Innovators From Years in Cambodia Designing New Solutions to Poverty

Nadia Campos 08/15/201704/03/2023social innovation 5 min read

For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like

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design thinking
Design Management 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2

Dr Rafiq Elmansy 08/01/201704/03/2023 8 min read

Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.

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design thinking
Design Management 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

Dr Rafiq Elmansy 07/26/201704/03/2023 16 min read

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead

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Market segmentation
Design Management 

What is Market Segmentation? Why is it Important?

Dr Rafiq Elmansy 07/10/201704/03/2023Market Segmentation 5 min read

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on

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