How to Create a Professional Creative Brief?
Through my years of working as a designer, I understood two factors: the most crucial document that paves the way through the design process is the creative brief, and there
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Design Thinking Tools
Tools and tips about design thinking for education and organizations such as mind maps, brainstorming, six thinking hats, TRIZ, SCAMPER, starbursting, and more.
What are Design Research Types and Applications?
Let’s have a think of the design practice and how design research contribute to the development of different design solutions, products, services, and systems. Both design and research are human
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Minimum Viable Product Examples and Applications
When we have a new product idea, it is always surrounded by uncertainty regarding its future success and market acceptability. During the design processes, such as the Double Diamond Design
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The Affinity Diagram: A Practical Case Study
During the design process, several parameters bubble during the research and ideation sessions that you need to organise, analyse and prioritise, such as application features, project tasks or organise application
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How to Conduct Online Brainstorming
Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to
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How to Use Task Analysis Grid in Service Design
As a designer, I usually find it challenging to communicate with all the stakeholders in the project, especially in service design, where the product is intangible in contrast to product
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Creative Thinking: Inspired Lessons from Leonardo Da Vinci’s
Leonardo Da Vinci was not only a master of art and science but also a great creative thinker with an extraordinary ability to look at the world from a creative
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Measuring Design Thinking Impact
The term design thinking has been widely used to describe the application of the design process’s characteristics and distinguish it from other development processes, such as the focus of user
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How Inclusive Design Reshaped Microsoft Products
Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration
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Customer Journey Mapping: A Complete Guide for Designers
According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the
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What is Thematic Analysis? And How to Apply in Design Thinking
Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves
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How to Apply 5 Whys Root Cause Analysis
The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is
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How to Use Decision Trees in the Decision-Making Process
Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product
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How to Use Lego Serious Play in the Design Thinking Process?
The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.
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How to Use TRIZ in the Problem-Solving Process
As we attempt to solve the problems and find creative solutions for them, we take different routes throughout the problem-solving process, such as applying the Double Diamond design thinking, brainstorming
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What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the
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Five Design Thinking Books to Learn the Principles
Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread
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What is Systems Thinking? And How to Use the Fifth Discipline to Understand it?
Systems thinking, also known as systems dynamics, combines understanding how complex systems integrate with each other and solving complicated problems that involve multiple inputs and outputs from these systems’ perspectives.
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Why Design Thinking Doesn’t Work
Many articles have recently addressed design thinking as a mindset to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a
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How to Create the Systems Thinking Diagrams
Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem, as many factors as affecting both the current
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