design thinking

Why Design Thinking Doesn’t Work

Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t provide sufficient understanding of the method. As a result, many people wonder why design thinking doesn’t work. Some opinions to …

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design thinking ROI

Measuring the Impact of Design Thinking

The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs. These characteristics have been framed into different design thinking models such as the Double Diamond, IDEO model, IBM Design Thinking, and others. In my previous article (How to Successfully Apply …

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brainstorming

Why Brainstorming is a Waste of Time and What is the Alternative

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea behind the group brainstorming sessions is that privilege the diversity expertise inside the organization to develop innovative ideas and solutions for problems. it aims to encourage the team members to …

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design thinking

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2

Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders. Our purpose is to gain a better understanding of the present and future of the design industry. In the previous interview, Unpacking Design Thinking Futures Part 1, I got the …

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design thinking

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead business to a new innovative level. Design thinking is widely used by various companies to achieve business advantages such as innovation, market competitiveness, and profitability. Over the course of understand …

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creative problem solving

Creative Problem Solving: How to Turn Challenges into Opportunities

What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to successful products such as the Apple iPods and e-book readers. These products have implemented the Creative Problem Solving approach to see their consumers’ needs as an opportunity for new products. …

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design thinking

How to Successfully Apply the Inspiration in Design Thinking

In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM design thinking, Google design sprinting and others. Noticeably, these models share a similar flow of phases that starts with understanding the problem addressed, reflect it in a form of a …

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