Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their Democratic Design strategy. We need to define the orientation of the design process or its main aim to guide the creativity and problem-solving focus in […]
Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are now focusing on their consumer experience as much as they focus on the product deliver. […]