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Brainstorming

brainstorming
Design Thinking Tools 

Why Brainstorming is a Waste of Time and What is the Alternative

Dr Rafiq Elmansy 08/07/201704/03/2023Brainstorming 6 min read

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea

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brain storming
Brainstorming Design Thinking Tools 

How to Run a Successful Brainstorming Session

Dr Rafiq Elmansy 05/25/201503/20/2021Brainstorming, Brainstorming session 7 min read

Many companies and practitioners believe that brainstorming and creative thinking can help companies and teams to focus on their objective and find creative solutions for existing problems. However, many brainstorming

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