Brainstorming - Designorate

Why Brainstorming is a Waste of Time and What is the Alternative

08/07/201708/07/2017 - by Rafiq Elmansy

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea behind the group brainstorming sessions is that privilege the diversity …

Design Thinking

How to Run a Successful Brainstorming Session

05/25/2015 - by Rafiq Elmansy

Many companies and practitioners believe that brainstorming and creative thinking can help companies and teams to focus on their objective and find creative solutions for existing problems. However, many brainstorming sessions fail and do not provide any sufficient results. This …