Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between both practitioners and scholars that business needs to grow in order to maintain its success in the market. This can be achieved through different types […]

As people who continuously pursue creative change, designers need to understand the type of change that they are pursuing as well as how to achieve it. Change can be achieved through two types of innovation processes: Sustaining innovation and disruptive innovation. Sustaining innovation change is unlikely to create new markets or values, such as evolution […]