The Role of Storytelling in the Design Process
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic
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Author: Rafiq Elmansy
Why Design Thinking Doesn’t Work
Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing
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How to Apply Root Cause Analysis Using 5 Whys
The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One
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Guerrilla User Experience for Quick, Low-Budget Research
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research
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Measuring the Impact of Design Thinking
The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from
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Why Companies Need to Apply Design Thinking
Until the moment of writing this article, many companies are still having a lack of understanding the notion of design
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How to Apply the Failure Mode and Effects Analysis in Design
Out worst fear in design is to end up with a failed product. At this particular moment, we pause and
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Why Brainstorming is a Waste of Time and What is the Alternative
The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his
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Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2
Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures
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Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1
Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike,
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How to Create the System Thinking Diagrams
Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes
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What is Market Segmentation? Why is it Important?
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation
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Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to
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Five Reasons to Move to Lean UX
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead
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Characteristics of Human-Centered Design
Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors
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