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Author: Dr Rafiq Elmansy

Behavioural design strategy
Behavioural Design 

Build Behavioural Design Strategy Using Journey Mapping

Dr Rafiq Elmansy 01/26/202501/26/2025 13 min read

Consumer journey mapping is a practical tool to use in behavioural design to understand user behaviour and develop effective strategies to change behaviour for habit formation. During the design thinking

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Design Thinking Tools 

Design Thinking Books You Must Read (updated)

Dr Rafiq Elmansy 05/15/2024Design Thinking 19 min read

Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread

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Multi-Perspective Problem Framing
Design Thinking Tools 

Using the MPPF Method in the Double Diamond Design Process

Dr Rafiq Elmansy 04/22/202404/27/2024 6 min read

We explored the design thinking process and introduced various models, including the Double Diamond Design process, which reflected several characteristics of design thinking, although it still shows some linearity in

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delphi method
UX Design 

Applying the Delphi Method in Design Research

Dr Rafiq Elmansy 04/08/202404/08/2024 9 min read

Design research is a core practice in design and when applying the design thinking process professionally. However, in some situations, we seek agreement from experts around one question, decision, or

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Design Management
Design Management 

What is this Thing Called Design Management?

Dr Rafiq Elmansy 03/11/202403/11/2024 11 min read

Managing the design process is always a challenging task. Have you ever wondered the reason behind the lack of designers’ ability to understand how to manage the creative process and

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strategic design
Design Management 

What is Strategic Design and its Role inside the Organisation?

Dr Rafiq Elmansy 02/13/202402/13/2024Strategic Thinking 9 min read

While teaching design classes at several universities, I got to explore the design thinking process with the students and highlight the role of design and creativity during the different process

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design thinking examples
Design Management 

Design Thinking Examples of Driving Creativity

Dr Rafiq Elmansy 02/11/202404/08/2024Design, Sustainable Design 9 min read

For many, design thinking reflects several outcomes of the design value, and creativity and innovation are among them. When we dig deeper into design thinking examples, we see the applications

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ergonomics principles
UX Design 

The Ergonomics Principles and Their Applications

Dr Rafiq Elmansy 02/04/202402/04/2024Ergonomics 9 min read

The user experience is the core of the design process, and we, as designers, apply existing design processes such as the Double Diamond Design Thinking to improve our user’s experience

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types of innovation
Design Management 

Types of Innovation: The Complete Guide with Examples

Dr Rafiq Elmansy 01/21/202401/22/2024Types of Innovation 18 min read

Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies

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SCAMPER Technique
Design Thinking Tools Problem Solving 

SCAMPER Technique Examples and Applications

Dr Rafiq Elmansy 01/16/202404/27/2025 12 min read

The SCAMPER technique is one of the brainstorming tools that allows us to explore solutions to problems by altering the current product through seven different approaches: Substitute, Combine, Adapt, Modify,

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Behavioural design strategies
Behavioural Design 

Four Must-Know Behavioural Design Strategies 

Dr Rafiq Elmansy 01/08/202404/08/2024 11 min read

In user experience design, we use HCI theories to study and improve the usability of design solutions. Yet, the context of use extends to the user environment and behaviour that

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Behaviour Change mHealth
Behavioural Design 

Behavioural Design: Using Habit Loop in mHealth

Dr Rafiq Elmansy 01/02/202404/08/2024 9 min read

Behavioural design is not only about designing the mobile health solution but also extending its role to understand how users behave and drive users to change their habits toward healthier

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creative brief
Design Thinking Tools Ideate 

How to Create a Professional Creative Brief?

Dr Rafiq Elmansy 11/26/202311/27/2023Creative Brief 10 min read

Through my years of working as a designer, I understood two factors: the most crucial document that paves the way through the design process is the creative brief, and there

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design research
Design Thinking Tools 

What are Design Research Types and Applications?

Dr Rafiq Elmansy 11/20/202311/20/2023 11 min read

Let’s think of the design practice and how design research contributes to the development of different design solutions, products, services, and systems. Both design and research are human activities, and

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Minimum viable product
Design Thinking Tools Implement 

Minimum Viable Product Examples and Applications

Dr Rafiq Elmansy 10/31/202311/01/2023Minimum Viable Product 13 min read

When we have a new product idea, it is always surrounded by uncertainty regarding its future success and market acceptability. During the design processes, such as the Double Diamond Design

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Brainstorming Design Thinking Tools 

The Affinity Diagram: A Practical Case Study

Dr Rafiq Elmansy 10/22/202303/06/2023Affinity Diagram 10 min read

During the design process, several parameters bubble during the research and ideation sessions that you need to organise, analyse and prioritise, such as application features, project tasks or organise application

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Design Management 

The Blue Ocean Strategy: Guide and Examples

Dr Rafiq Elmansy 10/15/202310/16/2023Blue Ocean Strategy 10 min read

One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows

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Online brainstorming
Brainstorming Design Thinking Tools 

How to Conduct Online Brainstorming

Dr Rafiq Elmansy 10/12/202310/13/2023Online Brainstorming 15 min read

Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to

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value proposition canvas healthcare
Healthcare Design 

Applying the Value Proposition Canvas in Healthcare Technology

Dr Rafiq Elmansy 10/11/202310/10/2023 11 min read

When I teach design to my students, I usually tell them to look for the “value” and acknowledge it is the most important connection between you and your user. The

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task analysis grid
Design Thinking Tools Implement 

How to Use Task Analysis Grid in Service Design

Dr Rafiq Elmansy 10/02/202310/03/2023service design, task analysis grid 9 min read

As a designer, I usually find it challenging to communicate with all the stakeholders in the project, especially in service design, where the product is intangible in contrast to product

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