Design thinking, innovation and user experience
Finding a creative idea is only the first step in every innovation process, understanding the whole picture about business and forecast both internal and external factors that may affect it is critically required before releasing to the market. At this …
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The healthcare systems around the world are faced with increased challenges including increasing costs, lack of working staff, and of course long waiting lists putting in mind that healthcare expenditure consumes a large portion of the countries’ GDP. For example, …
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Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it one of the essential tools during the design process of …
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Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t …
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The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying to solve a problem is that what we perceive as …
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Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as a designer, one of the common challenges when conducting user …
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The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs. These characteristics have been framed into different design thinking models …
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Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two main factors; the first one that is many companies still …
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Out worst fear in design is to end up with a failed product. At this particular moment, we pause and wonder; if we would know this will going to happen, we could have taken another route. The Failure Modes and …
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The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea behind the group brainstorming sessions is that privilege the diversity …
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Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders. Our purpose is to gain a better understanding of the …
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Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead business to a new innovative level. Design thinking is widely …
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Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current state and the desired state of the system. The system …
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The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined …
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In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies …
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