How to Create a Professional Creative Brief?
Through my years of working as a designer, I understood two factors: the most crucial document that paves the way through the design process is the creative brief, and there
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Author: Dr Rafiq Elmansy
What are Design Research Types and Applications?
Let’s have a think of the design practice and how design research contribute to the development of different design solutions, products, services, and systems. Both design and research are human
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Minimum Viable Product Examples and Applications
When we have a new product idea, it is always surrounded by uncertainty regarding its future success and market acceptability. During the design processes, such as the Double Diamond Design
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The Affinity Diagram: A Practical Case Study
During the design process, several parameters bubble during the research and ideation sessions that you need to organise, analyse and prioritise, such as application features, project tasks or organise application
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The Blue Ocean Strategy: Guide and Examples
One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows
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How to Conduct Online Brainstorming
Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to
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Applying the Value Proposition Canvas in Healthcare Technology
When I teach design to my students, I usually tell them to look for the “value” and acknowledge it is the most important connection between you and your user. The
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How to Use Task Analysis Grid in Service Design
As a designer, I usually find it challenging to communicate with all the stakeholders in the project, especially in service design, where the product is intangible in contrast to product
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Creative Thinking: Inspired Lessons from Leonardo Da Vinci’s
Leonardo Da Vinci was not only a master of art and science but also a great creative thinker with an extraordinary ability to look at the world from a creative
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Open Innovation: Comprehensive Guide and Examples
Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation
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The Characteristics of Human-Centered Design
Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their
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What are the principles of Good Digital Healthcare Design?
The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers
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What is Social Design? And How it Can Change the World.
In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted
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Measuring Design Thinking Impact
The term design thinking has been widely used to describe the application of the design process’s characteristics and distinguish it from other development processes, such as the focus of user
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How Inclusive Design Reshaped Microsoft Products
Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration
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Customer Journey Mapping: A Complete Guide for Designers
According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the
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What is Thematic Analysis? And How to Apply in Design Thinking
Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves
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Why mHealth is Essential in Healthcare Innovation?
Healthcare systems worldwide face increased challenges, including increasing costs, lack of working staff, and long waiting lists considering that healthcare expenditure consumes a large portion of the country’s GDP. For
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How to Apply 5 Whys Root Cause Analysis
The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is
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How to Use Decision Trees in the Decision-Making Process
Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product
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