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Tag: Empathic Design

empathic design
User Experience

Empathic Design: The Most Difficult Simple Approach to Successful Design

11/10/201404/07/2016 - by Rafiq Elmansy

In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing research that deals with numbers and facts, empathic design tries …

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