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Tag: Rolestorming

rolestorming brainstorming
Design Thinking

How Designers Can Use Rolestorming to Understand Consumers

10/15/201510/15/2015 - by Rafiq Elmansy

Brainstorming techniques are used to achieve different goals, including finding creative ideas, solving problems, and understanding the target consumer during the ideation phase of the design process. However, brainstorming team members are affected by their own voices and personalities, which …

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