rolestorming brainstorming

How Designers Can Use Rolestorming to Understand Consumers

Brainstorming techniques are used to achieve different goals, including finding creative ideas, solving problems, and understanding the target consumer during the ideation phase of the design process. However, brainstorming team members are affected by their own voices and personalities, which may affect their ideas that should reflect the consumer characteristics and needs instead. This can lead to a failed session …

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