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Brainstorming

These set of tools cover the brainstorming design thinking tools used at the beginning of the design process to inspire new ideas, explore the current state or clearly define the problems.

User scenarios
Brainstorming Design Research 

Step-by-Step Guide to User Scenarios

Dr Rafiq Elmansy 01/17/202301/17/2023UX Research 6 min read

During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this

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Online brainstorming
Brainstorming Critical Thinking Design Thinking Tools 

How to Conduct Online Brainstorming

Dr Rafiq Elmansy 08/15/202210/09/2022Online Brainstorming 19 min read

Brainstorming allows teams to explore ideas and analyse information in a creative, collaborative environment. During the pandemic lockdown, online brainstorming solved the problem that teams had to work remotely and

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Brainstorming Design Management Design Thinking Tools 

13 Online Design Thinking Tools for Mind Mapping

Designorate Team 06/20/202210/09/2022design thinking tools, Mind Mapping 9 min read

Design thinking tools provide us with the opportunity to explore ideas through their different elements and components, which can lead to developing creative solutions for problems. Mind maps are one

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decision matrix template
Brainstorming Critical Thinking Design Management Design Thinking Tools Ideate 

How to Use the Decision Matrix to Make Decisions?

Dr Rafiq Elmansy 05/29/202210/09/2022Decision Matrix 8 min read

Making the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors

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Brainstorming Design Management Design Thinking Tools Ideate Implement Problem Solving 

The Double Diamond Design Thinking Process and How to Use it

Dr Rafiq Elmansy 09/02/202110/09/2022Design Process, Design Thinking, Double Diamond 15 min read

We explored the design thinking different frameworks in various articles, and one of these models is the Double Diamond design thinking process which the British Design Council developed. Like other

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Categories in card sorting
Brainstorming Design Management Design Research Design Thinking Tools Ideate 

How to use Card Sorting to Improve Service Design

Dr Rafiq Elmansy 08/19/202110/09/2022service design 10 min read

Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure

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Brainstorming Design Management Design Thinking Tools 

How to Apply Blue Ocean Strategy

Designorate Team 08/16/202110/09/2022Blue Ocean Strategy 8 min read

One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows

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Brainstorming Design Management Design Thinking Tools Ideate 

Starbursting Technique: Evaluating New Ideas

Dr Rafiq Elmansy 03/19/202110/09/2022Starbursting 7 min read

Starbursting is another creative brainstorming tool with a different approach from other brainstorming techniques. When the team inside the organisation brainstorms new ideas using mind mapping and brainstorming tools, the

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Brainstorming Critical Thinking Design Management Design Research Design Thinking Tools Problem Solving 

How to Apply Root Cause Analysis Using 5 Whys

Dr Rafiq Elmansy 08/02/201810/09/20225 whys, Root Cause Analysis 5 min read

The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying

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Guerrilla User Experience
Brainstorming Design Management Design Research Design Thinking Tools 

Guerrilla User Experience for Quick, Low-Budget Research

Dr Rafiq Elmansy 05/16/201810/09/2022Guerrilla User Experience 4 min read

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as

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Brainstorming Critical Thinking Design Management Design Thinking Tools Problem Solving 

How to Create the System Thinking Diagrams

Dr Rafiq Elmansy 07/20/201710/09/2022Feedback Loops, System Thinking, System Thinking Diagrams 6 min read

Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current

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Market segmentation
Brainstorming Design Management Design Research 

What is Market Segmentation? Why is it Important?

Dr Rafiq Elmansy 07/10/201710/09/2022Market Segmentation 5 min read

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on

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creative brief
Brainstorming Design Management 

Why Do Companies Need the Creative Brief More Than Before?

Dr Rafiq Elmansy 07/05/201710/09/2022Creative Brief, Design Brief 5 min read

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of

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customer journey mapping
Brainstorming Design Management Design Research 

Visual Guide to the Customer Journey Mapping

Dr Rafiq Elmansy 05/15/201710/09/2022Customer Journey Map, Customer Journey Mapping 7 min read

According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding

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design thinking
Brainstorming Design Management Design Thinking Tools Ideate Implement Problem Solving 

Design Thinking Guide: What, Why and How

Dr Rafiq Elmansy 02/01/201710/09/2022Design Thinking 18 min read

For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a

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service design
Brainstorming Design Management Design Thinking Tools 

No Good Service Design Without Good Storytelling

Dr Rafiq Elmansy 12/14/201610/09/2022service design 5 min read

The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize

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decision trees
Brainstorming Critical Thinking Design Management Design Thinking Tools Problem Solving 

Decision Trees: Eliminating Uncertainty in the Decision-Making Process

Dr Rafiq Elmansy 06/03/201610/09/2022Decision Trees 5 min read

Every day, designers are faced with decision-making challenges on different levels of their careers. In many of these situations, uncertainty dominates the choices, especially when it comes to evaluating new

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journey map
Brainstorming Design Research Design Thinking Tools Ideate 

7 Steps to Create a Successful Journey Map

Yumna Matar 04/28/201610/11/2022Journey Map 7 min read

‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide

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affinity diagram
Brainstorming Critical Thinking Design Management Design Research Design Thinking Tools Ideate 

Using the Affinity Diagram to Organize Ideas

Dr Rafiq Elmansy 04/19/201610/09/2022Affinity Diagram 5 min read

The design process depends on collecting a large amount of information about consumers, markets, and competitions. This large amount of data collected during the research phase makes it hard for

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UX research
Brainstorming Design Research Design Thinking Tools 

How to Conduct a Successful UX Research for Your Design Project

Dr Rafiq Elmansy 04/18/201610/09/2022user experience research, UX Research 9 min read

Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,

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