Step-by-Step Guide to User Scenarios
During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this
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Brainstorming
These set of tools cover the brainstorming design thinking tools used at the beginning of the design process to inspire new ideas, explore the current state or clearly define the problems.
How to Conduct Online Brainstorming
Brainstorming allows teams to explore ideas and analyse information in a creative, collaborative environment. During the pandemic lockdown, online brainstorming solved the problem that teams had to work remotely and
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13 Online Design Thinking Tools for Mind Mapping
Design thinking tools provide us with the opportunity to explore ideas through their different elements and components, which can lead to developing creative solutions for problems. Mind maps are one
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How to Use the Decision Matrix to Make Decisions?
Making the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors
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The Double Diamond Design Thinking Process and How to Use it
We explored the design thinking different frameworks in various articles, and one of these models is the Double Diamond design thinking process which the British Design Council developed. Like other
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How to use Card Sorting to Improve Service Design
Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure
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How to Apply Blue Ocean Strategy
One of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows
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Starbursting Technique: Evaluating New Ideas
Starbursting is another creative brainstorming tool with a different approach from other brainstorming techniques. When the team inside the organisation brainstorms new ideas using mind mapping and brainstorming tools, the
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How to Apply Root Cause Analysis Using 5 Whys
The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying
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Guerrilla User Experience for Quick, Low-Budget Research
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
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How to Create the System Thinking Diagrams
Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current
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What is Market Segmentation? Why is it Important?
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
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Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
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Visual Guide to the Customer Journey Mapping
According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding
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Design Thinking Guide: What, Why and How
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
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No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
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Decision Trees: Eliminating Uncertainty in the Decision-Making Process
Every day, designers are faced with decision-making challenges on different levels of their careers. In many of these situations, uncertainty dominates the choices, especially when it comes to evaluating new
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7 Steps to Create a Successful Journey Map
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
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Using the Affinity Diagram to Organize Ideas
The design process depends on collecting a large amount of information about consumers, markets, and competitions. This large amount of data collected during the research phase makes it hard for
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How to Conduct a Successful UX Research for Your Design Project
Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,
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