Step-by-Step Guide to User Scenarios
During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this
Read moreThese set of tools cover the brainstorming design thinking tools used at the beginning of the design process to inspire new ideas, explore the current state or clearly define the problems.
During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this
Read moreBrainstorming allows teams to explore ideas and analyse information in a creative, collaborative environment. During the pandemic lockdown, online brainstorming solved the problem that teams had to work remotely and
Read moreDesign thinking tools provide us with the opportunity to explore ideas through their different elements and components, which can lead to developing creative solutions for problems. Mind maps are one
Read moreMaking the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors
Read moreWe explored the design thinking different frameworks in various articles, and one of these models is the Double Diamond design thinking process which the British Design Council developed. Like other
Read moreService design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure
Read moreOne of the biggest challenges that face today’s companies is market competency. The challenge factor is magnified for new companies as they try to find a value proposition that allows
Read moreStarbursting is another creative brainstorming tool with a different approach from other brainstorming techniques. When the team inside the organisation brainstorms new ideas using mind mapping and brainstorming tools, the
Read moreThe root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying
Read moreBuilding a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
Read moreComplex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current
Read moreThe understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
Read moreIn order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Read moreAccording to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding
Read moreFor many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
Read moreThe Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
Read moreEvery day, designers are faced with decision-making challenges on different levels of their careers. In many of these situations, uncertainty dominates the choices, especially when it comes to evaluating new
Read more‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
Read moreThe design process depends on collecting a large amount of information about consumers, markets, and competitions. This large amount of data collected during the research phase makes it hard for
Read moreLacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,
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