Creative Brief - Designorate

Why Do Companies Need the Creative Brief More Than Before?

07/05/201707/05/2017 - by Rafiq Elmansy

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies …

How to Create a Professional Creative Brief

04/02/2015 - by Rafiq Elmansy

In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. While there are many theories and debates about what should be included in the creative brief, …

How Top Designers Define the Creative Brief

11/14/201411/14/2014 - by Rafiq Elmansy

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved …