Design thinking, innovation and user experience
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies …
Read More
In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. While there are many theories and debates about what should be included in the creative brief, …
Read More
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved …
Read More