Creative Brief - Designorate

Why Do Companies Need the Creative Brief More Than Before?

Dr Rafiq Elmansy 07/05/201710/09/2022Creative Brief, Design Brief 5 min read

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of

Design Thinking Tools Ideate

How to Create a Professional Creative Brief

Dr Rafiq Elmansy 04/02/201510/21/2022Creative Brief 7 min read

In a previous article, we explored how top designers such as Tom Bassett, Frank Gehry, David Rockwell and Yves Béhar defined the creative brief. While there are many theories and

Design Management

How Top Designers Define the Creative Brief

Dr Rafiq Elmansy 11/14/201411/14/2014Creative Brief 1 min read

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the