Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread of the term design thinking is aligned with a significant amount of misleading criticism. The doubts about the effectiveness of design thinking are influenced by […]
Measuring Design Thinking Impact
The term design thinking has been widely used to describe the application of the design process's characteristics and distinguish it from other development processes, such as the focus of user needs. These characteristics have been framed into different design process models such as the Double Diamond, IDEO model, and IBM Design Thinking. In my previous […]
How Inclusive Design Reshaped Microsoft Products
Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration for the user experience. In 2012, Microsoft released their Windows 8 with dramatic changes that can be easily spotted–I guess you noticed that too. Microsoft […]
Why Design Thinking Doesn't Work
Many articles have recently addressed design thinking as a mindset to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t provide a sufficient understanding of the method. As a result, many people wonder why design thinking doesn’t […]
Design Thinking Tools for Ideation
The ideation stage is a key point in the design thinking process (Known as Define in the Double Diamond Process). It is where the problem or the challenge is defined. The prototyped solutions may not achieve their target goals without a clear definition. Therefore, several design thinking tools can be applied to analyse the research data collected from the previous […]
How to Use Role-Play Method in UX Research
As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant experience. Accordingly, role-play can be one of the effective method in UX research to explore about users' needs and experience when using the developed product […]
The Double Diamond Design Thinking Process and How to Use it
We explored the design thinking different frameworks in various articles, and one of these models is the Double Diamond design thinking process which the British Design Council developed. Like other design thinking processes, it uses critical thinking and reflective practice to apply design characteristics to reach creative solutions and innovative ideas. Related articles: Design Thinking […]
Why Companies Need to Apply Design Thinking
Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two main factors; the first one that is many companies still don’t fully acknowledge to the broader role of design in business, and second is that […]
Why Some Companies Reject Design Thinking and How to Handle it
As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before jumping into the design process. We tend to sketch or prototype to visualize our ideas. For us, the design thinking process fills the gaps with […]
How to Successfully Apply the Inspiration in Design Thinking
In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM design thinking, Google design sprinting and others. Noticeably, these models share a similar flow of phases that starts with understanding the problem addressed, reflect it […]
Design Thinking Guide: What, Why and How
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a tool rather than a strategy. On the other hand, a quick look at the markets can tell us more about how the holistic approach of […]
Design Thinking: The Need for Empathy
The idea behind design thinking is to address the user problems and ensure that the user's needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO model, d.school design thinking, double diamond, or IBM design thinking, they are all designed to […]
How Design Thinking Approaches Problems
Design thinking is widely known as a strategy to successfully address complex problems and build products that address consumers’ needs. Many word-leading design companies, such as Apple, Microsoft, IKEA, Lego and others, have achieved success through applying design thinking in their product development process. While there are similarities between the design thinking process and other […]
Design Thinking Case Study: Innovation at Apple
Apple is one of the leading companies that is renowned for its unique products and brand. A short talk with an Apple user reveals there is an emotional relation between consumers and Apple products, including every “i” product created in the past two decades. Why are Apple products different from their competitors’ products? How does […]
Design Thinking in Schools: Building a Generation of Innovators
Observing today’s world can tell us much about tomorrow and what human beings need to meet future challenges. Along with the increasing challenges that we face everyday from economical challenges and climate change to extremism and the increasing language of hate between nations, we should raise a generation that is able to meet these challenges […]
If You Believe that Design Thinking is a Waste of Time, You’re Doing It Wrong
Design thinking tools and methods tend to explore innovative ideas and creative solutions for organization problems by shifting the way we think from ordinary methods to new techniques that explore undiscovered creative potentials. Implementing design thinking as part of the strategic planning of the organization is known to achieve success; companies such as IKEA, Lego, […]
Why Design Thinking Can Contribute to a Growing Business
Design thinking is defined by Tim Brown, CEO of IDEO, as “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Design thinking aims to achieve innovation and solve problems while putting the […]
Top Resources to Learn Design Thinking Online
Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by creating opportunities, but also by building a better future for people by daily problems. These companies and other innovative organizations apply design as a global policy in organizational strategy. In a […]
Can We Apply Design Thinking in Education?
Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure to implement the proper methodologies in order to achieve this aim. One of the main reasons for this is the educational approach itself. The “learn-memorize-test” approach implemented by many schools prevent student from exploring the […]