Tag: Design Thinking

Many articles have recently addressed design thinking as one of the methods to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t …

Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two main factors; the first one that is many companies still …

As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before jumping into the design process. We tend to sketch or …

The ideation stage in the design thinking process allows the design team to translate their knowledge acquired during the inspiration, the first stage in the design thinking process, into a tangible model or a prototype. This model puts everyone in …

In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM design thinking, Google design sprinting and others. Noticeably, these models …

For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a tool rather than a strategy. On the other hand, a …

10 years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration for the user experience. In 2012, Microsoft released their Windows …

The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO …

Design thinking is widely known as a strategy to successfully address complex problems and build products that address consumers’ needs. Many word-leading design companies, such as Apple, Microsoft, IKEA, Lego and others, have achieved success through applying design thinking in …

Apple is one of the leading companies that is renowned for its unique products and brand. A short talk with an Apple user reveals there is an emotional relation between consumers and Apple products, including every “i” product created in …

Observing today’s world can tell us much about tomorrow and what human beings need to meet future challenges. Along with the increasing challenges that we face everyday from economical challenges and climate change to extremism and the increasing language of …

Design thinking tools and methods tend to explore innovative ideas and creative solutions for organization problems by shifting the way we think from ordinary methods to new techniques that explore undiscovered creative potentials. Implementing design thinking as part of the …

Last week, we woke up to the terrible attacks in Paris, and the world is still mourning the more than 150 killed in the incident. A couple of days before, a similar terrorism attack took place in Lebanon, with more …

Design thinking is defined by Tim Brown, CEO of IDEO, as “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value …