Tag: SWOT Analysis

Last week, the UK decided to leave the European Union after more than 40 years of membership. The national referendum results were 51.9% to leave, while 48.1% to stay. The decision was not only shocking for many people: it has also shocked the British and global economy. The Brexit decision has a direct impact on the economy: stock markets fall, …

Innovation and creativity are considered by many strategists a key factor of business success and prosperity. However, only one from six ideas achieve the goal and return profit to the organization. How to determine the potential success in innovative ideas? Many tools and methods are used to evaluate ideas such as pass-fail evaluation, evaluation matrix and SWOT analysis. While these …