Turning strategic innovation Into Profit: Tips and Practices
Innovation plays an essential role in a company’s success in the market. Large enterprises such as Apple, IKEA, Lego, Johnson
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Author: Rafiq Elmansy
Design Thinking Tools: Reverse Brainstorming
Many tools and techniques involve the design thinking process such as mind maps, brain dumps, group discussion, SWOT analysis, reversed
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Building A Sustainable Packaging Design Process
The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the
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The Six Hats of Critical Thinking and How to Use Them
The critical thinking process can be complex and may be confusing. One of the proven successful methods to organize both
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Using Lego Serious Play as a Design Thinking Tool
Lego bricks extend their role as a play toy to contribute to design thinking inside large organizations through the Lego
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Top Resources to Learn Design Thinking Online
Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make
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How to Maintain Creative Leadership inside an Organization
Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and
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Can We Apply Design Thinking in Education?
Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure
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How to Evaluate Design Ideas
Design and innovation play an essential role in today’s business success through fueling an organization’s future with creative ideas that
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Estimating a Design Project Budget
One of the challenges that face designers when they start a freelance job, build their own studio or take the
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The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and
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Principles of Sustainable Design
The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior
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How Does Apple’s Design Process Work?
Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years,
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Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and
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How Design Contributes to Strategic Thinking Inside the Organization
While teaching a web user experience class at a university, I have received the chance to explore with the students
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