Rafiq Elmansy

How Top Designers Define the Creative Brief

Dr Rafiq Elmansy 11/14/201411/14/2014Creative Brief 1 min read

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the

Design Management

Five Companies, Five Rules of Design

Dr Rafiq Elmansy 11/13/2014design management 8 min read

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion

Design Management

London Underground New Tube Train: Putting Design Thinking into Action

Dr Rafiq Elmansy 11/12/201405/23/2022Design Thinking 3 min read

As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such

Design Management

Raymond Loewy: The Father of Industrial Design

Dr Rafiq Elmansy 11/11/201405/23/2022Raymond Loewy 3 min read

As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one