7 Steps to Create a Successful Journey Map
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
Read moreDesign thinking, innovation, user experience and healthcare design
User experience tips that cover UX design, UX research, and how to achieve human-centered design.
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
Read moreLacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,
Read moreIn the field of design, controversies between clients and designers sometimes arise regarding the use of “white space,” or negative space between user interface design elements. Misinformed clients are often
Read moreAs interactive and user experience designers, there was always the question: Why is there not a prototyping tool included in the Adobe Creative Cloud? Since the release of Adobe Creative
Read moreLook at the various products in our daily lives. Why do we love specific products while we get frustrated with using others? Why you prefer to use a specific brand
Read morePart of the design process is to build a deep understanding about users’ behaviors and how they tend to use products or applications. This can be achieved through user experience
Read moreBuilding a user-driven design process is one of the main targets of the UX design team, which aims to create a product or service design driven by deep understanding for
Read moreWhen it comes to building a user-centered design, the core target is to have a solid understanding of the user experience and how users navigate through different design layout elements.
Read moreMany products in the market can be beautiful or full of functions and features, but are hard to use. These products reveal the importance of the user experience process, which
Read moreMany companies claim they are designing with the end user in mind; yet too many products fail to achieve this goal. This occurs because of a variety of factors, like
Read moreFor most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual
Read moreIn my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using
Read moreIn his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing
Read more