Experience design (or “user experience design”) aims to improve the usability and accessibility of the digital or physical product and thereby create a pleasant and effective experience while using the product and hence a satisfied user. This requires more than just focusing on the aesthetics or the layout of the application design. A successful experience […]
UI Design Patterns and How They Are Applied
UI design patterns are based on the observations of Christopher Alexander. In 1960, he observed that many things happen in our lives according to recurring patterns. This observation was later implemented in different design fields in order to solve problems with existing solution patterns. In user experience, the UI design patterns refer to user interface […]
7 Steps to Create a Successful Journey Map
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide any design process, the following vital question should be answered by designers; “Who is the target user, and how will he/she use the product?” Whether […]
How to Conduct a Successful UX Research for Your Design Project
Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project, many questions come to mind including “What is the target market segment?”, “What are the user problems that we can address?” and “How we can […]
The Role of White Space in User Interface Design
In the field of design, controversies between clients and designers sometimes arise regarding the use of “white space,” or negative space between user interface design elements. Misinformed clients are often under the impression that any empty space should be filled in with practical elements. Experienced designers, however, know that white space between typography glyphs, content […]
Adobe Experience Design CC: Taking the Creative Cloud to Prototyping
As interactive and user experience designers, there was always the question: Why is there not a prototyping tool included in the Adobe Creative Cloud? Since the release of Adobe Creative Cloud, it has been known as an integrated platform for designers, developers, photographers, and media experts to build their projects through a bundle of applications […]
Five Principles for Successful User-Centered Design
Look at the various products in our daily lives. Why do we love specific products while we get frustrated with using others? Why you prefer to use a specific brand over the other? I still remember the day I switched from Windows to Mac OS. I am sure you have a similar experience about one […]
Using Inductive Reasoning in User Experience Research
Part of the design process is to build a deep understanding about users’ behaviors and how they tend to use products or applications. This can be achieved through user experience research, a process that involves collecting and processing user data to build a product prototype with the user experience in mind. Reasoning is a common […]
Five Common Mistakes Committed by UX Design Teams
Building a user-driven design process is one of the main targets of the UX design team, which aims to create a product or service design driven by deep understanding for the end user. In their book, Design Experience: The Role of Design and Designers in the Twenty-First Century, Mike Press and Rachel Cooper highlighted how […]
Using Mind Maps to Track User Experience
When it comes to building a user-centered design, the core target is to have a solid understanding of the user experience and how users navigate through different design layout elements. Achieving this target requires clearly defined goals, which are supported with deep understanding of the end user through building a persona empathy maps and scenarios for […]
Five Reasons Behind a Failed UX Design Process
Many products in the market can be beautiful or full of functions and features, but are hard to use. These products reveal the importance of the user experience process, which tends to bridge the gap between products and end users by directing the whole production process towards a human-centered design approach. Many companies agree that the […]
Building a Solid User-Centered Design Process
Many companies claim they are designing with the end user in mind; yet too many products fail to achieve this goal. This occurs because of a variety of factors, like needing to adapt to different targets or using tools that do not achieve the target’s needs. The user-centered design process ensures that the user is […]
The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the red is danger and the blue is for coolness. However, the usage of colors is […]
Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using your product or application. Predicting user behavior is a very critical component, as both marketing and design processes depend on it to build a product […]
Empathic Design for Social Design and Human-Centred Innovation
Social design applies design methodologies and mindsets to solve social and community problems. This mindset is underpinned by empathy and a human-centred approach, where human needs are the highest priority for the design team and stakeholders. In his book "Change by Design," Tim Brown describes empathy as "the mental habit that moves us beyond thinking […]