7 Steps to Create a Successful Journey Map
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
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UX Design
User experience tips that cover UX design, UX research, and how to achieve human-centered design.
How to Conduct a Successful UX Research for Your Design Project
Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,
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The Role of White Space in User Interface Design
In the field of design, controversies between clients and designers sometimes arise regarding the use of “white space,” or negative space between user interface design elements. Misinformed clients are often
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Adobe Experience Design CC: Taking the Creative Cloud to Prototyping
As interactive and user experience designers, there was always the question: Why is there not a prototyping tool included in the Adobe Creative Cloud? Since the release of Adobe Creative
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Five Principles for Successful User-Centered Design
Look at the various products in our daily lives. Why do we love specific products while we get frustrated with using others? Why you prefer to use a specific brand
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Using Inductive Reasoning in User Experience Research
Part of the design process is to build a deep understanding about users’ behaviors and how they tend to use products or applications. This can be achieved through user experience
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Five Common Mistakes Committed by UX Design Teams
Building a user-driven design process is one of the main targets of the UX design team, which aims to create a product or service design driven by deep understanding for
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Using Mind Maps to Track User Experience
When it comes to building a user-centered design, the core target is to have a solid understanding of the user experience and how users navigate through different design layout elements.
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Five Reasons Behind a Failed UX Design Process
Many products in the market can be beautiful or full of functions and features, but are hard to use. These products reveal the importance of the user experience process, which
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Building a Solid User-Centered Design Process
Many companies claim they are designing with the end user in mind; yet too many products fail to achieve this goal. This occurs because of a variety of factors, like
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The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual
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Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using
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Empathic Design: The Most Difficult Simple Approach to Successful Design
In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing
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