Many products in the market can be beautiful or full of functions and features, but are hard to use. These products reveal the importance of the user experience process, which tends to bridge the gap between products and end users by directing the whole production process towards a human-centered design approach. Many companies agree that the […]
The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the red is danger and the blue is for coolness. However, the usage of colors is […]
Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using your product or application. Predicting user behavior is a very critical component, as both marketing and design processes depend on it to build a product […]
Empathic Design for Social Design and Human-Centred Innovation
Social design applies design methodologies and mindsets to solve social and community problems. This mindset is underpinned by empathy and a human-centred approach, where human needs are the highest priority for the design team and stakeholders. In his book "Change by Design," Tim Brown describes empathy as "the mental habit that moves us beyond thinking […]