Open Innovation

Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is

Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation

Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional “closed” innovation model faced barriers

Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet many of them fail to achieve