Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation equation by reducing the input costs or increasing the production volume. All types of innovation, including both open innovation and closed innovation, can be applied […]

Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is on the creative industries, top companies in different niches have understood that they should “innovate or die.” Many strategies have been adopted to achieve innovation […]

Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional "closed" innovation model faced barriers and in the top of them is the lack of new idea generation among the internal company team. Open Innovation model was first coined to […]

Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet many of them fail to achieve this goal and end up with a product full of unused or even frustrating features. While user experience research tends to implement both quantitative and […]