ux research

The Price of Not Doing a Proper UX Research

When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact on the final product or …

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UX research

How to Conduct a Successful UX Research for Your Design Project

Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project, many questions come to mind including “What is the target market segment?”, “What are the user problems that we can address?” and “How we can address them?” All these questions …

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