During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this understanding, different tools such as user scenarios can be used to put us on the same page with the user goals and ensure that the suggested solutions […]
How to Use Role-Play Method in UX Research
As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant experience. Accordingly, role-play can be one of the effective method in UX research to explore about users' needs and experience when using the developed product […]
The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact […]
How to Conduct a Successful UX Research for Your Design Project
Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project, many questions come to mind including “What is the target market segment?”, “What are the user problems that we can address?” and “How we can […]