How to Conduct Online Brainstorming
Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to
Design Thinking
How to Use the Fishbone Diagram in Root Cause Analysis?
Solving problems is considered an initial part of designers’ practice as they aim for user-centred design. The target that requires root-cause analysis of problems using tools such as the Fishbone
What is the Failure Mode and Effects Analysis (FMEA)?
Our worst fear in design is to end up with a failed product (at least for some). At this particular moment, we pause and wonder; if we knew this was
Design Thinking Tools and Methods Complete Guide
There are several design thinking tools and methods out there. At the beginning of my learning about these tools, How can we formulate these methods in a clear design thinking
13 Online Design Thinking Tools for Mind Mapping
Design thinking tools provide us with the opportunity to explore ideas through their different elements and components, which can lead to developing creative solutions for problems. Mind maps are one
Design Thinking Tools for Ideation
The ideation stage is a key point in the design thinking process (Known as Define in the Double Diamond Process). It is where the problem or the challenge is defined. The prototyped solutions may not
How to Use the Decision Matrix to Make Decisions?
Making the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors
Healthcare Design
Behavioural Design
Design Research
Why You Should Move to a Lean UX and How to Apply It
Recently, the Lean UX technique has been highlighted as one of the user experience methods that privilege the Agile development method to overcome the cons of the traditional UX process.
Design Principles: Repetition, Pattern, and Rhythm
The use of repeated design elements is a controversial topic in the creative industry. The distinction between, on the one hand, mundane repetition at the expense of creativity and, on
10 Success Factors for the Experience Design Process
Experience design (or “user experience design”) aims to improve the usability and accessibility of the digital or physical product and thereby create a pleasant and effective experience while using the
UI Design Patterns and How They Are Applied
UI design patterns are based on the observations of Christopher Alexander. In 1960, he observed that many things happen in our lives according to recurring patterns. This observation was later
7 Steps to Create a Successful Journey Map
‘Putting yourself in someone else’s shoes’ is a commonly used idiom. For a designer, however, it is an essential step in concept creation, research, and design. In order to guide
How to Conduct a Successful UX Research for Your Design Project
Lacking a clear understanding of the project target audience can prevent a design team from developing a product that fulfills the end user’s needs and expectations. Before starting a project,
Design Management
What is Market Segmentation? Why is it Important?
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Freelance vs Full-time Design Jobs: Making the Right Decision
Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to
Why Some Companies Reject Design Thinking and How to Handle it
As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before
Tips to Learn Design Without Going to a Design School
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design
No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize