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Author: Rafiq Elmansy

design thinking
Design Thinking

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

07/26/201708/04/2017 - by Rafiq Elmansy

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead business to a new innovative level. Design thinking is widely …

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Design

How to Create the System Thinking Diagrams

07/20/201708/08/2017 - by Rafiq Elmansy

Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current state and the desired state of the system. The system …

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Market segmentation
Design

What is Market Segmentation? Why is it Important?

07/10/201707/10/2017 - by Rafiq Elmansy

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined …

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creative brief
Design

Why Do Companies Need the Creative Brief More Than Before?

07/05/201707/05/2017 - by Rafiq Elmansy

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies …

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Lean UX
User Experience

Five Reasons to Move to Lean UX

07/03/201708/08/2017 - by Rafiq Elmansy

The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the digital product while focusing on …

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human centered design
User Experience

Characteristics of Human-Centered Design

06/29/201706/29/2017 - by Rafiq Elmansy

Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are three design process paradigms based on this target; technology-driven design, …

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critical thinking
Critical Thinking

How to Apply Critical Thinking Using Paul-Elder Framework

06/26/2017 - by Rafiq Elmansy

The critical thinking provides an efficient method for designers, design students, and researchers for evaluating arguments and ideas through rational inductive and deductive reasoning in order to improving thinking about ideas. As a result, we eliminate biases, distractions, and similar …

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stage-gate process
Innovation

Stage-Gate Process: Your Guide for Developing New Products

06/20/201706/20/2017 - by Rafiq Elmansy

When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both consumers and investors. In order to innovate new products, the …

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design jobs
Design

Freelance vs Full-time Design Jobs: Making the Right Decision

06/19/2017 - by Rafiq Elmansy

Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to a specific workplace. this encourages companies to outsource their projects …

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ux research
User Experience

Step-by-Step Guide to UX Research Scenarios

06/14/201708/08/2017 - by Rafiq Elmansy

During the UX research process, one of our big aims is to understand the user behavior when visiting a website or using a mobile application. Over the course of building this understanding, different types of documents and tool can be …

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design thinking
Design Thinking

Why Some Companies Reject Design Thinking and How to Handle it

06/12/201706/12/2017 - by Rafiq Elmansy

As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before jumping into the design process. We tend to sketch or …

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critical thinking
Critical Thinking

Critical Thinking as a Catalyst of Change in Design

05/29/201708/08/2017 - by Rafiq Elmansy

In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas, and limited understanding of the consumer’s needs. Applying the critical …

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creative problem solving
Design Thinking

Creative Problem Solving: How to Turn Challenges into Opportunities

05/18/2017 - by Rafiq Elmansy

What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to successful products such as the Apple iPods and e-book readers. …

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customer journey mapping
User Experience

Visual Guide to the Customer Journey Mapping

05/15/201708/08/2017 - by Rafiq Elmansy

According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding the customer experience. The customer journal mapping can help us …

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the minimum viable product
User Experience

The Minimum Viable Product and Why It is Important

05/09/2017 - by Rafiq Elmansy

It doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The Minimum Viable Product (MVP) gives you the chance to test …

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