Design thinking, innovation and user experience
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined …
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In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies …
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The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the digital product while focusing on …
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Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are three design process paradigms based on this target; technology-driven design, …
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The critical thinking provides an efficient method for designers, design students, and researchers for evaluating arguments and ideas through rational inductive and deductive reasoning in order to improving thinking about ideas. As a result, we eliminate biases, distractions, and similar …
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When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both consumers and investors. In order to innovate new products, the …
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Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to a specific workplace. this encourages companies to outsource their projects …
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During the UX research process, one of our big aims is to understand the user behavior when visiting a website or using a mobile application. Over the course of building this understanding, different types of documents and tool can be …
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As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before jumping into the design process. We tend to sketch or …
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In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas, and limited understanding of the consumer’s needs. Applying the critical …
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What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to successful products such as the Apple iPods and e-book readers. …
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According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding the customer experience. The customer journal mapping can help us …
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It doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The Minimum Viable Product (MVP) gives you the chance to test …
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The ideation stage in the design thinking process allows the design team to translate their knowledge acquired during the inspiration, the first stage in the design thinking process, into a tangible model or a prototype. This model puts everyone in …
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In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external systems from another. For example, the car is considered a …
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