Brainstorming allows teams to explore ideas and analyse information creatively and collaboratively during the design thinking process. During the pandemic lockdown, online brainstorming solved the problem that teams had to work remotely and think creatively simultaneously. The traditional meetings are usually boring and don’t encourage team members to believe in creativity or explore new perspectives […]
Applying the Value Proposition Canvas in Healthcare Technology
When I teach design to my students, I usually tell them to look for the "value" and acknowledge it is the most important connection between you and your user. The core point is to address their needs, solve their problems and achieve innovation. If we apply tools such as the Double Diamond Design Thinking or […]
How to Use Task Analysis Grid in Service Design
As a designer, I usually find it challenging to communicate with all the stakeholders in the project, especially in service design, where the product is intangible in contrast to product design. What increases the complexity of this conversation is the nature of how we, as designers, develop our problem-solving mindset while we think visually through […]
Creative Thinking: Inspired Lessons from Leonardo Da Vinci's
Leonardo Da Vinci was not only a master of art and science but also a great creative thinker with an extraordinary ability to look at the world from a creative perspective. His creative thinking skills enabled him to achieve inventions and find new solutions in different fields, including art, architecture, music, mathematics, and engineering. What […]
Open Innovation: Comprehensive Guide and Examples
Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation equation by reducing the input costs or increasing the production volume. All types of innovation, including both open innovation and closed innovation, can be applied […]
The Characteristics of Human-Centered Design
Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their Democratic Design strategy. We need to define the orientation of the design process or its main aim to guide the creativity and problem-solving focus in […]
What are the principles of Good Digital Healthcare Design?
The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers face digital healthcare solutions, such as compliance with healthcare regulations, clinical trials, and utilisation. On top of the factors affected by these barriers is the […]
What is Social Design? And How it Can Change the World.
In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted years ago have become a reality we can now observe on daily newscasts. Amongst these challenges, can social design save the world? Many scholars and […]
Measuring Design Thinking Impact
The term design thinking has been widely used to describe the application of the design process's characteristics and distinguish it from other development processes, such as the focus of user needs. These characteristics have been framed into different design process models such as the Double Diamond, IDEO model, and IBM Design Thinking. In my previous […]
How Inclusive Design Reshaped Microsoft Products
Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration for the user experience. In 2012, Microsoft released their Windows 8 with dramatic changes that can be easily spotted–I guess you noticed that too. Microsoft […]
Customer Journey Mapping: A Complete Guide for Designers
According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the design outcome. In that case, I will choose the customer experience, it is the crucial element behind the design of any product or service to […]
What is Thematic Analysis? And How to Apply in Design Thinking
Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves systematically organising and examining the data to uncover underlying meanings, ideas, and concepts. Qualitative data presents one of the crucial elements that we seek to […]
Why mHealth is Essential in Healthcare Innovation?
Healthcare systems worldwide face increased challenges, including increasing costs, lack of working staff, and long waiting lists considering that healthcare expenditure consumes a large portion of the country's GDP. For example, in 2015, healthcare presented 16.8% of the United States GDP, 9.8% of the UK's GDP, and 11.5% of France's GDP. The problem is even […]
How to Apply 5 Whys Root Cause Analysis
The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is that what we perceive as the real cause is the effort or the symptoms. It is an outcome effect of one or more root problems. […]
How to Use Decision Trees in the Decision-Making Process
Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product such as the Double-Diamond Design Thinking and the Stage-Gate Process. Think of the time you needed to determine the importance of project resources, find alternative […]
What is Inclusive Design? And How to Apply It?
In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers and achieve innovation. Our world's diversity indicates the increasing importance of inclusive design, sometimes called universal design. In response to current and future design challenges, […]
How to Use Lego Serious Play in the Design Thinking Process?
The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal. This is where I got introduced to Lego Serious Play (LSP). While many tools can be used in the design thinking process, such as storytelling, card sorting, SCAMPER and […]
How to Use TRIZ in the Problem-Solving Process
As we attempt to solve the problems and find creative solutions for them, we take different routes throughout the problem-solving process, such as applying the Double Diamond design thinking, brainstorming sessions, root cause analysis, and other models that help us to observe, build insight, and evaluate the situation from different perspectives giving the advantages and […]
What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can't preserve their existence without a strategy that maintains their long-term growth. Having the ability to take such decisions is one of the most favourable skills in almost all types of business, including the design business. Even for employees […]
How to Use Persona Empathy Mapping in UX Research
A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer's characteristics. However, achieving empathic design requires more than just drawing a virtual character representing the target consumer. It also requires that designers put themselves in the consumer's shoes to learn more about […]