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Author: Dr Rafiq Elmansy

Design Management 

What is Inclusive Design? And How to Apply It?

Dr Rafiq Elmansy 05/16/202305/17/2023Inclusive Design 13 min read

In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers

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Lego Serious Play in Design Thinking Process
Design Thinking Tools Ideate 

How to Use Lego Serious Play in the Design Thinking Process?

Dr Rafiq Elmansy 05/14/202305/14/2023Lego Serious Play 16 min read

The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.

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Design Thinking Tools Problem Solving 

How to Use TRIZ in the Problem-Solving Process

Dr Rafiq Elmansy 05/07/202305/08/2023TRIZ 11 min read

As we attempt to solve the problems and find creative solutions for them, we take different routes throughout the problem-solving process, such as applying the Double Diamond design thinking, brainstorming

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types of innovation
Design Management 

What are the Types of Innovation? And How to Utilize Them

Dr Rafiq Elmansy 05/01/202305/01/2023Types of Innovation 16 min read

Innovation is widely acknowledged as important for companies seeking market success in various industries or accessing new markets. This perception is supported by case studies and by observation of companies

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Design Management Problem Solving 

What is Strategic Thinking? And How to Improve It

Dr Rafiq Elmansy 04/23/202305/01/2023Strategic Thinking 11 min read

The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the

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empathy mapping
UX Design 

How to Use Persona Empathy Mapping in UX Research

Dr Rafiq Elmansy 04/16/202304/16/2023Persona Empathy Mapping 9 min read

A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic design requires more

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Design Thinking Tools 

Five Design Thinking Books to Learn the Principles

Dr Rafiq Elmansy 04/09/202304/09/2023Design Thinking 9 min read

Can you think that following a design thinking process with five steps turns you into a creative innovator?! Believe me, it isn’t and never has been this way. The spread

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Design Management 

What is Open Innovation? And How it Fuels Creativity

Dr Rafiq Elmansy 04/03/202304/03/2023Open Innovation 11 min read

Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is

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circular design
Sustainable Design 

What is Circular Design? And How to Apply It.

Dr Rafiq Elmansy 03/26/202304/03/2023circular design, circular economy 12 min read

The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural

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systems thinking
Design Thinking Tools Problem Solving 

What is Systems Thinking? And How to Use the Fifth Discipline to Understand it?

Dr Rafiq Elmansy 03/12/202304/03/2023Systems Thinking 13 min read

Systems thinking, also known as systems dynamics, combines understanding how complex systems integrate with each other and solving complicated problems that involve multiple inputs and outputs from these systems’ perspectives.

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ikea sustainable design
Sustainable Design 

IKEA’s Sustainable Design Strategy (Part 2)

Dr Rafiq Elmansy 03/09/202303/09/2023Sustainable Design 11 min read

In the first part of this article, we explored the design sustainable strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the

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design thinking
Design Thinking Tools 

Why Design Thinking Doesn’t Work

Dr Rafiq Elmansy 02/26/202303/12/2023Design Thinking 16 min read

Many articles have recently addressed design thinking as a mindset to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a

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Healthcare Design
Healthcare Design 

Why Digital Healthcare Innovation is Important

Dr Rafiq Elmansy 02/19/202302/19/2023Medical Innovation, Medical Technology 7 min read

Digital healthcare innovation is an opportunity for the healthcare systems to overcome many of the challenges that face this sector in both developed and underdeveloped countries–think about the long waiting

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systems thinking
Brainstorming Design Thinking Tools Problem Solving 

How to Create the Systems Thinking Diagrams

Dr Rafiq Elmansy 02/12/202304/03/2023Feedback Loops, System Thinking, System Thinking Diagrams 7 min read

Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem, as many factors as affecting both the current

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Fish Bone Diagram
Design Thinking Tools Problem Solving 

How to Use the Fishbone Diagram in Root Cause Analysis?

Dr Rafiq Elmansy 02/05/202302/05/2023Cause and effect diagram, Problem Solving 6 min read

Solving problems is considered an initial part of designers’ practice as they aim for user-centred design. The target that requires root-cause analysis of problems using tools such as the Fishbone

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Failure Mode Effects FMEA
Design Thinking Tools Problem Solving 

What is the Failure Mode and Effects (FMEA)?

Dr Rafiq Elmansy 01/29/202304/03/2023Failure Mode and Effects Analysis 12 min read

Our worst fear in design is to end up with a failed product. At this particular moment, we pause and wonder; if we knew this will going to happen, we

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User scenarios
Brainstorming UX Design 

Step-by-Step Guide to User Scenarios

Dr Rafiq Elmansy 01/17/202301/17/2023UX Research 6 min read

During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this

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design thinking in healthcare innovation
Healthcare Design 

Why Design Thinking is Essential for Healthcare Innovation

Dr Rafiq Elmansy 08/04/202208/04/2022Healthcare Design, Healthcare Innovation 9 min read

Healthcare Innovation is seen as an opportunity to solve our healthcare problems, but can it address these dramatically increasing challenges? Nowadays, everyone’s family on earth is feeling these challenges as

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Healthcare Design 

Healthcare Technology Innovation: Opportunities and Challenges

Dr Rafiq Elmansy 07/07/202204/24/2023Healthcare Innovation 13 min read

Healthcare systems are facing more challenges than before. The increasing number of patients, especially with chronic diseases, pushes the health industry to innovative solutions, including adopting healthcare technology and medical innovation.

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design thinking
Design Thinking Tools Ideate 

Design Thinking Tools for Ideation

Dr Rafiq Elmansy 06/15/202204/03/2023Design Thinking 9 min read

The ideation stage is a key point in the design thinking process (Known as Define in the Double Diamond Process). It is where the problem or the challenge is defined. The prototyped solutions may not

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