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Design Management

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

ikea sustainable design
Design Management Design Thinking Examples Sustainable Design 

Exploring IKEA’s Sustainable Design Strategy: Part One

Dr Rafiq Elmansy 07/14/202011/23/2022Sustainable Design 11 min read

The design adds various values inside any company. At the top of these values is building a company-wide strategy such as IKEA sustainable design strategy. Strategic design and good design

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design thinking books
Design Management Design Thinking Tools 

Jumping into Design Thinking? Read These Books First

Dr Rafiq Elmansy 04/14/202010/09/2022Design Thinking 6 min read

Can you think that following a design thinking process five steps turns you into creative innovator?! Believe me, it isn’t and never has been this way. The spread of the term

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distance learning
Critical Thinking Design Management Design Thinking Tools 

30+ Distance Learning Tools And Advices for Design Educators

Dr Rafiq Elmansy 03/16/202010/09/2022Distance Learning, Online Learning 15 min read

In response to the Coronavirus (COVID-19) outbreak, many educational institutions have recommended their students to switch to distance learning or online learning to reduce the chances to get infected and

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PESTLE Analysis
Design Management Design Thinking Tools Ideate 

PESTLE Analysis and When to Use it

Dr Rafiq Elmansy 04/03/201910/09/2022PESTLE Analysis 4 min read

Finding a creative idea is only the first step in every innovation process, understanding the whole picture about business and forecast both internal and external factors that may affect it

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Design Management Design Research Healthcare Design 

Four Reasons to Expand Mobile Technology Usage in Medical Innovation

Dr Rafiq Elmansy 03/12/201910/09/2022Medical Innovation 7 min read

The healthcare systems around the world are faced with increased challenges including increasing costs, lack of working staff, and of course long waiting lists putting in mind that healthcare expenditure

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design process
Critical Thinking Design Management Design Research Design Thinking Tools Ideate 

The Role of Storytelling in the Design Process

Dr Rafiq Elmansy 09/24/201810/09/2022Design Process, storytelling 6 min read

Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it

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Brainstorming Critical Thinking Design Management Design Research Design Thinking Tools Problem Solving 

How to Apply Root Cause Analysis Using 5 Whys

Dr Rafiq Elmansy 08/02/201810/09/20225 whys, Root Cause Analysis 5 min read

The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying

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Guerrilla User Experience
Brainstorming Design Management Design Research Design Thinking Tools 

Guerrilla User Experience for Quick, Low-Budget Research

Dr Rafiq Elmansy 05/16/201810/09/2022Guerrilla User Experience 4 min read

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as

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design thinking ROI
Design Management Design Research Design Thinking Examples Design Thinking Tools 

Measuring the Impact of Design Thinking

Dr Rafiq Elmansy 04/10/201810/09/2022Design Thinking, design thinking ROI 6 min read

The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs.

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Design Management Design Thinking Examples 

Why Companies Need to Apply Design Thinking

Dr Rafiq Elmansy 01/22/201810/09/2022Design Thinking 5 min read

Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two

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social innovation
Design Management Design Thinking Examples 

My Advice to Innovators From Years in Cambodia Designing New Solutions to Poverty

Nadia Campos 08/15/201710/09/2022social innovation 5 min read

For the last decade, I’ve been designing solutions that improve human well-being in the developing world. For those who want to apply design thinking to situations of extreme constraints, like

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brainstorming
Design Management Design Thinking Examples 

Why Brainstorming is a Waste of Time and What is the Alternative

Dr Rafiq Elmansy 08/07/201710/09/2022Brainstorming 6 min read

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea

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design thinking
Design Management Design Thinking Examples 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2

Dr Rafiq Elmansy 08/01/201710/09/2022 8 min read

Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.

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design thinking
Design Management Design Thinking Examples 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

Dr Rafiq Elmansy 07/26/201710/09/2022 16 min read

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead

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Market segmentation
Brainstorming Design Management Design Research 

What is Market Segmentation? Why is it Important?

Dr Rafiq Elmansy 07/10/201710/09/2022Market Segmentation 5 min read

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on

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creative brief
Brainstorming Design Management 

Why Do Companies Need the Creative Brief More Than Before?

Dr Rafiq Elmansy 07/05/201710/09/2022Creative Brief, Design Brief 5 min read

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of

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human centered design
Design Management Design Research 

Characteristics of Human-Centered Design

Dr Rafiq Elmansy 06/29/201710/09/2022Human Centered Design 9 min read

Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are

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design jobs
Design Management Design Thinking Examples 

Freelance vs Full-time Design Jobs: Making the Right Decision

Dr Rafiq Elmansy 06/19/201710/09/2022Design Jobs 8 min read

Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to

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design thinking
Design Management 

Why Some Companies Reject Design Thinking and How to Handle it

Dr Rafiq Elmansy 06/12/201710/09/2022Design Thinking 7 min read

As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before

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critical thinking
Critical Thinking Design Management 

Critical Thinking as a Catalyst of Change in Design

Dr Rafiq Elmansy 05/29/201710/09/2022Critical Thinking 4 min read

In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,

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