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Design Management

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

marketing research
Design Management 

Marketing Research as a Method for Designers to Understand Clients

Dr Rafiq Elmansy 06/01/201510/22/2022Marketing Research 8 min read

In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service.

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innovation barriers
Design Management 

Why Creative Companies Can’t Innovate

Dr Rafiq Elmansy 05/20/201505/23/2022innovation barriers 5 min read

There is noticeable agreement between scholars and practitioners about the positive correlation between innovation and achieving success within the market. Many countries adapt a national design policy to build a

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innovation in education
Design Management 

10 Tips to Achieve Creativity and Innovation in Education

Dr Rafiq Elmansy 04/16/201505/23/2022Innovation in Education 6 min read

Our current world is evolving more rapidly than the capacity of any existing education system. The challenge of learning is getting even harder for the next generations. We do not

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sustainable development
Design Management 

Break Through the Barriers to Sustainable Development and Innovation

Dr Rafiq Elmansy 04/08/201504/08/2015Sustainable Development 5 min read

Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. The development process aims to supply the

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disney creative strategy
Design Management 

Disney’s Creative Strategy: The Dreamer, The Realist and The Critic

Dr Rafiq Elmansy 04/06/201505/23/2022Disney Creative Strategy 4 min read

Recently, we introduced a number of methods and tools to fuel innovation and creativity inside organizations through creative thinking and brainstorming such as Lego Serious Play, De Bono Six Thinking

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innovative leadership
Design Management 

How to Identify Talented Innovation Leaders?

Dr Rafiq Elmansy 03/30/201505/23/2022innovation leaders 7 min read

Most of the designers who have worked within a poor management environment understand how this context can hinder their creativity and ability to innovate, which in turn, dramatically decrease the

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3d printing technology
Design Management 

Can We Depend on 3D Printing Technology at the Production Level?

Dr Rafiq Elmansy 03/25/201505/23/20223D Printing Technology 5 min read

First of all, I am one of the biggest fans of the new 3D printing technology and see it as a game-changer in the product design industry. It opens the

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strategic innovation
Design Management 

Turning strategic innovation Into Profit: Tips and Practices

Dr Rafiq Elmansy 03/11/201505/23/2022strategic innovation 7 min read

Innovation plays an essential role in a company’s success in the market. Large enterprises such as Apple, IKEA, Lego, Johnson & Johnson and others are paying much attention to innovation

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innovative organization
Design Management 

White Paper: Building the Innovative Organization

Designorate 01/26/201505/28/2022innovative organization 3 min read

As we, in Designorate, try to provide useful resources for designers and design managers. We would like to introduce to you our first white paper resource, Building the Innovative Organization:

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Chevron logo
Design Management 

Guiding Brand Identity Through Logo Design

Timothy Ruger 01/19/2015Brand Identity 6 min read

The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these

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creative leadership
Design Management 

How to Maintain Creative Leadership inside an Organization

Dr Rafiq Elmansy 01/16/201505/23/2022Creative Leadership 5 min read

Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple,

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project budget
Design Management 

Estimating a Design Project Budget

Dr Rafiq Elmansy 01/05/2015Project Budget 7 min read

One of the challenges that face designers when they start a freelance job, build their own studio or take the responsibility of a design manager inside an existing organization is

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national design policy
Design Management 

Leading Economy Through Design: Applying National Design Policies

Dr Rafiq Elmansy 11/25/201405/23/2022Design Policies 6 min read

In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by

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strategic thinking
Design Management 

How Design Contributes to Strategic Thinking Inside the Organization

Dr Rafiq Elmansy 11/24/201410/17/2022Strategic Thinking 6 min read

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of

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molecule shoes
Design Management 

Zaha Hadid to Implement 3D Printing Technology in Print on Demand Designs

Designorate 11/22/201405/23/20223D Printing 2 min read

It seems like 3D printing technology is trending in a new direction with the designs of some of the world’s most acknowledged designers, such as Zaha Hadid, Francis Bitoni, Alvin

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3D printing technology
Design Management 

Can 3D Printing Technology Be Implemented Into Production Lines?

Dr Rafiq Elmansy 11/19/201410/09/20223D Printing 3 min read

3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are

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creative brief
Design Management 

How Top Designers Define the Creative Brief

Dr Rafiq Elmansy 11/14/201411/14/2014Creative Brief 1 min read

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the

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IKEA flat packing
Design Management 

Five Companies, Five Rules of Design

Dr Rafiq Elmansy 11/13/2014design management 8 min read

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion

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London New Tube
Design Management 

London Underground New Tube Train: Putting Design Thinking into Action

Dr Rafiq Elmansy 11/12/201405/23/2022Design Thinking 3 min read

As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such

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Raymond Loewy
Design Management 

Raymond Loewy: The Father of Industrial Design

Dr Rafiq Elmansy 11/11/201405/23/2022Raymond Loewy 3 min read

As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one

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