Graphic designers should no longer be seen from the old narrow perspective of the creative process. As a part of a holistic design role in the production process, graphic designers contribute to project development beginning with the ideation process and ending with the delivery stage. Along with the existing and future challenges that face our […]
Marketing Research as a Method for Designers to Understand Clients
In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service. This understanding is commonly identified in different design process models. For example, the Stanford University model starts with the spiral model of design process. The […]
10 Tips to Achieve Creativity and Innovation in Education
Our current world is evolving more rapidly than the capacity of any existing education system. The challenge of learning is getting even harder for the next generations. We do not have a prediction of how tomorrow will look like, but we know that flexible process models are able to face the changes comparing with fixed-style […]
Break Through the Barriers to Sustainable Development and Innovation
Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. The development process aims to supply the present needs without compromising the next generation’s ability to meet their expected resources and needs. Some companies such as IKEA and Lego understand the importance […]
Turning strategic innovation Into Profit: Tips and Practices
Innovation plays an essential role in a company’s success in the market. Large enterprises such as Apple, IKEA, Lego, Johnson & Johnson and others are paying much attention to innovation and leading the market with new products and solutions. Many of the leading companies have a dedicated research infrastructure to facilitate the process. A few […]
Building A Sustainable Packaging Design Process
The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the fact that the UK recycles 39 percent of its waste, the number increases in other countries that have a lower recycling rate. Having the packaging process part of every product development turns it to an […]
White Paper: Building the Innovative Organization
As we, in Designorate, try to provide useful resources for designers and design managers. We would like to introduce to you our first white paper resource, Building the Innovative Organization: A Select Literature Review of Key Factors of Organizational Innovation and Their Impact on Employees. This white paper is written by our contributor author and […]
Guiding Brand Identity Through Logo Design
The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these variables such as color, font and other factors can be found to have socially ascribed meaning and how design (through logo creation) can represent/reflect an […]
How to Maintain Creative Leadership inside an Organization
Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple, Lego, IKEA, Starbucks, Mercedes Benz and others. In the center of creative leadership, design and innovation play an essential role to achieve creativity in different private […]
Principles of Sustainable Design
The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature resources as part of the design. Sharlyn Underwood, American Society of Interior Designers (ASID) Virginia […]
Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by Sir George Cox in his “Cox Review of Creativity in Business: Building on the UK’s Strengths,” while creativity is the generator of new ideas and […]
Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are as far-reaching as the diverse fields of industrial design, medical research, aviation, and more. The question is can we implement 3D printing on a larger […]
LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public's attention through its intensive campaign across multiple channels; you may have already seen its advertisements in your Facebook news feed. The video below, “Everything Is Not Awesome”, provides a shocking […]
How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved in the design process during an item's production. There are many debates about the content […]
Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use that was not made by The Almighty has come from some designer’s drawing board.” His […]
Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy's life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Because the designer is defined by many people as a problem-solver whose innovative designs sought to make the human life much easier, […]