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Design Management

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

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Design Management 

Case Study: Amazon AWS Cloud Role in Fueling innovation

Dr Rafiq Elmansy 03/18/201610/09/2022Case Study 1 min read

In our new case study, we tend to investigate the impact of cloud computing service as an uprising technology to fuel innovation and creativity in companies working in new media

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design business
Design Management 

5 Steps to Turn Your Creativity into a Successful Design Business

Dr Rafiq Elmansy 02/23/201610/01/2022Design business 6 min read

In today’s challenging economy, it’s harder to get a job as a designer in a company. Therefore, I tell my students to open their minds to different business models that

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business model canvas
Design Management 

Download Our Free Business Model Canvas Template

Designorate 02/15/201605/29/2022Business Model Canvas 4 min read

Achieving innovation in business requires deep understanding of the aspects of the business. This understanding is what separates success from failure, yet the focus on essential business elements may be

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design in lebanon
Design Management 

Taking the “Designed in Lebanon” Model into Action

Lilian Abouzeki 01/12/201605/23/2022Design Middle East 13 min read

Regardless of the trials and tribulations encountering the Italian model at this time, there is no denying the potency of the “Made in Italy” label. These three words hold in

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co-creation open innovation
Design Management 

Co-Creation: Placing the Consumer in the Heart of the Open Innovation Process

Dr Rafiq Elmansy 12/29/201505/29/2022Open Innovation 6 min read

Companies claim that adopting user experience research as part of their process to achieve innovation puts consumers in the heart of the process, yet many of them fail to achieve

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management style
Design Management 

What Type of Design Manager Are You?

Dr Rafiq Elmansy 12/16/2015Management Styles 6 min read

If we have a look back to our design career, we can easily identify the bad, good, and great managers who not only achieve success in business but were able

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Design Management 

The Graphic Design Major in the American University in Cairo: First Generation of Emerging Talent Graduates

Dr Rafiq Elmansy 12/09/201505/23/2022Graphic Design Degrees 6 min read

New, young talent shined in the hall of the Sharjah gallery in the American University in Cairo (AUC) this week as new graduates gathered to present their final graduation projects

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The American University of Beirut
Design Management 

Why Design Education in the Middle East Doesn’t Meet the Market Needs

Dr Rafiq Elmansy 11/24/201505/23/2022design education 8 min read

One of the questions commonly asked by young, talented designers and students who dream of design as their future career is, “How do I learn design?” The questions are also

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NEST thermostat
Design Management 

Exploring Human-Centered Innovation: NEST CASE STUDY

Dr Rafiq Elmansy 11/13/201506/26/2022NEST, Nest Learning Thermostat 8 min read

As RIBA’s policy officer, Emillia Plotka stated, “Access to energy consumption data at a larger scale could help identify energy-use hotspots and point to areas that could benefit from community energy

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design against crime
Design Management 

Five Product Designs Against Crime

Dr Rafiq Elmansy 11/11/201511/11/2015Design Against Crime 5 min read

Crime has a significant negative impact of economy and society, both from physical and physiological approaches. Prison population has increased in the UK from 44,000 to 83,000 between 1993 and

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Coworking space
Design Management 

8 Tips to Finance Your Design Business

Dr Rafiq Elmansy 10/28/201511/24/2022Design business 5 min read

One of the major challenges facing designers and creative people seeking to start their own business—or moving their creative idea from their art studio labs to the market as a

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Design Management 

Tracing the Open Design Practice

Dr Rafiq Elmansy 10/21/2015Open Design 7 min read

The term “open” is added to different fields such as design, innovation, and software in order to reflect co-creation principles with users contributing to the final design, either by assembling

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value stream map example
Design Management 

Using Value Stream Maps to Improve User Experience

Dr Rafiq Elmansy 10/12/2015Value Stream Maps 5 min read

Designing in its holistic approach is a method for solving problems through creativity and innovation by designing a better product or service experience. In-depth research and exploration for the end

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design drivers in the Middle East
Design Management 

Design Drivers in the Middle East

Dr Rafiq Elmansy 09/30/201505/23/2022design drivers 6 min read

Design has been agreed as a driver for success among design scholars and practitioners. However, outside the creative and innovation community, an uncertain vision about design can be identified –

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Design Management 

80/20 Rule: From Economics to Design

Dr Rafiq Elmansy 09/07/201580/20 Rule 4 min read

Observing consumer behavior can teach us a lot of information about the features implied within the design and how users will interact with those features. An interesting observation indicated by

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Design Management 

How New Google Logo Will Change Old Design Rules

Dr Rafiq Elmansy 09/04/201509/05/2015New Google Logo 6 min read

  Two days ago, Google surprised the world with its new logo design after 17 years of using the same logo for their branding. The previous logo featured minor alterations

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Uber service
Design Management 

How Designers Can Achieve Disruptive Innovation

Dr Rafiq Elmansy 09/01/201505/23/2022Disruptive Innovation 5 min read

As people who continuously pursue creative change, designers need to understand the type of change that they are pursuing as well as how to achieve it. Change can be achieved

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Vroom Yetton Jago
Design Management 

Vroom-Yetton-Jago: Deciding How to Decide

Dr Rafiq Elmansy 08/20/201505/13/2022Vroom-Yetton-Jago 4 min read

Design managers and art directors face critical times when they need to make strategic decisions that will not only affect the design process but also the entire production stage and

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design failure
Design Management 

Five Lessons Designers Should Learn From Failure

Dr Rafiq Elmansy 08/03/2015design failure 7 min read

Nothing is worse for designers than failing in a project, especially after spending time and effort in the development of ideas and turning them into a final product. When dealing

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ideo automobility
Design Management 

How IDEO Creates the Future of Automobility

Designorate 07/27/201506/26/2022IDEO Automobility 4 min read

Today’s car designs are based on the same design concepts of decades past; we can’t declare that there is disruptive innovation in the car manufacturing industry, only a few changes

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