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Design Management

Design management and strategic design related articles that cover the holistic approach of design as an innovation and business tool.

NEST thermostat
Design Management 

Exploring Human-Centered Innovation: NEST CASE STUDY

Dr Rafiq Elmansy 11/13/201506/26/2022NEST, Nest Learning Thermostat 8 min read

As RIBA’s policy officer, Emillia Plotka stated, “Access to energy consumption data at a larger scale could help identify energy-use hotspots and point to areas that could benefit from community energy

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design against crime
Design Management 

Five Product Designs Against Crime

Dr Rafiq Elmansy 11/11/201511/11/2015Design Against Crime 5 min read

Crime has a significant negative impact of economy and society, both from physical and physiological approaches. Prison population has increased in the UK from 44,000 to 83,000 between 1993 and

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Coworking space
Design Management 

8 Tips to Finance Your Design Business

Dr Rafiq Elmansy 10/28/201511/24/2022Design business 5 min read

One of the major challenges facing designers and creative people seeking to start their own business—or moving their creative idea from their art studio labs to the market as a

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Design Management 

Tracing the Open Design Practice

Dr Rafiq Elmansy 10/21/2015Open Design 7 min read

The term “open” is added to different fields such as design, innovation, and software in order to reflect co-creation principles with users contributing to the final design, either by assembling

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value stream map example
Design Management 

Using Value Stream Maps to Improve User Experience

Dr Rafiq Elmansy 10/12/2015Value Stream Maps 5 min read

Designing in its holistic approach is a method for solving problems through creativity and innovation by designing a better product or service experience. In-depth research and exploration for the end

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design drivers in the Middle East
Design Management 

Design Drivers in the Middle East

Dr Rafiq Elmansy 09/30/201505/23/2022design drivers 6 min read

Design has been agreed as a driver for success among design scholars and practitioners. However, outside the creative and innovation community, an uncertain vision about design can be identified –

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Design Management 

80/20 Rule: From Economics to Design

Dr Rafiq Elmansy 09/07/201580/20 Rule 4 min read

Observing consumer behavior can teach us a lot of information about the features implied within the design and how users will interact with those features. An interesting observation indicated by

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Design Management 

How New Google Logo Will Change Old Design Rules

Dr Rafiq Elmansy 09/04/201509/05/2015New Google Logo 6 min read

  Two days ago, Google surprised the world with its new logo design after 17 years of using the same logo for their branding. The previous logo featured minor alterations

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Uber service
Design Management 

How Designers Can Achieve Disruptive Innovation

Dr Rafiq Elmansy 09/01/201505/23/2022Disruptive Innovation 5 min read

As people who continuously pursue creative change, designers need to understand the type of change that they are pursuing as well as how to achieve it. Change can be achieved

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Vroom Yetton Jago
Design Management 

Vroom-Yetton-Jago: Deciding How to Decide

Dr Rafiq Elmansy 08/20/201505/13/2022Vroom-Yetton-Jago 4 min read

Design managers and art directors face critical times when they need to make strategic decisions that will not only affect the design process but also the entire production stage and

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design failure
Design Management 

Five Lessons Designers Should Learn From Failure

Dr Rafiq Elmansy 08/03/2015design failure 7 min read

Nothing is worse for designers than failing in a project, especially after spending time and effort in the development of ideas and turning them into a final product. When dealing

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ideo automobility
Design Management 

How IDEO Creates the Future of Automobility

Designorate Team 07/27/201506/26/2022IDEO Automobility 4 min read

Today’s car designs are based on the same design concepts of decades past; we can’t declare that there is disruptive innovation in the car manufacturing industry, only a few changes

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Design Management 

CLIP: The New Game-Changing Layerless 3D Printing Technology

Designorate Team 07/17/20153D Printing Technology 3 min read

The 3D printing technology is evolving very rapidly as companies and startups continue to develop new innovative ideas to take new technology from the prototyping phase to the industrial and

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global creativity index
Design Management 

10 Top Creative Countries in the World

Dr Rafiq Elmansy 07/16/2015Creative Countries 5 min read

Both scholars and practitioners agree on the important of design as a key player in the government’s economy, and this can be observed in many countries that have applied national

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apple cube
Design Management 

Five Lessons to Turn Design into Business Success

Dr Rafiq Elmansy 07/14/201510/26/2022Design business 6 min read

Design value now has a broader definition inside the organizational structure and companies’ viewpoints on strategic thinking. Leading companies can provide an example of how design can improve the business

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doblins types of innovation
Design Management 

Creative Diversity: Doblin’s 10 Types of Innovation

Dr Rafiq Elmansy 06/25/201505/23/202210 Types of Innovation 6 min read

In a previous article, we discussed Why Creative Companies Can’t Innovate, and we explored the reasons behind the failure of the innovation process in different companies working within the creative

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Hermann Zapf
Design Management 

The Inspiring Life of Typography Icon Hermann Zapf

Dr Rafiq Elmansy 06/23/201506/24/2015Hermann Zapf 5 min read

On the 4th of June 2015, Hermann Zapf died at the age of 96 after a legendary career as a typographer, calligrapher, and book designer. Hermann Zapf’s typeface design can

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How social media affects creativity
Design Management 

How Social Media Affects Your Creativity

Dr Rafiq Elmansy 06/22/201510/21/2022 10 min read

Social media has become a part of our daily life. Although the debate about how social media may affect the quality of life, users of different social media have increased

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ergonomics
Design Management 

Principles of Ergonomics: Designing with User Comfort in Mind

Dr Rafiq Elmansy 06/17/2015Ergonomics 6 min read

The user experience is the core of the design process. Designers should put themselves in the shoe of the end consumer in order to achieve empathic design. In order to

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marketing research
Design Management 

Marketing Research as a Method for Designers to Understand Clients

Dr Rafiq Elmansy 06/01/201510/22/2022Marketing Research 8 min read

In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service.

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