The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on a specific niche of audiences. The market segmentation is defined as the process to divide the large market into smaller and clearly identified segments or […]
Why Do Companies Need the Creative Brief More Than Before?
In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of global markets in terms of infrastructure, teams, and competition. Companies are now able to connect through new communication methods that allow them to reach clients […]
Five Reasons to Move to Lean UX
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team moves directly to building the digital product while focusing on the user needs. Then, the team iterates the prototype in order to improve it over […]
Freelance vs Full-time Design Jobs: Making the Right Decision
Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to a specific workplace. this encourages companies to outsource their projects to freelance designers. Designers on the other side see the freelance as a way to […]
Why Some Companies Reject Design Thinking and How to Handle it
As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before jumping into the design process. We tend to sketch or prototype to visualize our ideas. For us, the design thinking process fills the gaps with […]
Critical Thinking as a Catalyst of Change in Design
In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas, and limited understanding of the consumer’s needs. Applying the critical thinking may help us to escape these barriers toward innovative solutions and products. The critical […]
Creative Problem Solving: How to Turn Challenges into Opportunities
What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to successful products such as the Apple iPods and e-book readers. These products have implemented the Creative Problem Solving approach to see their consumers’ needs as […]
Design Schools Should Teach Systems Thinking and This is Why
In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external systems from another. For example, the car is considered a system which consists of many elements that interact with each other to achieve its main […]
How to Successfully Apply the Inspiration in Design Thinking
In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM design thinking, Google design sprinting and others. Noticeably, these models share a similar flow of phases that starts with understanding the problem addressed, reflect it […]
Design Thinking Guide: What, Why and How
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a tool rather than a strategy. On the other hand, a quick look at the markets can tell us more about how the holistic approach of […]
Tips to Learn Design Without Going to a Design School
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design degree. Amongst these barriers, the high tuition costs and lack of local design schools are considered the most challenging obstacles that prevent many students from […]
No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize information through words and human expressions and were always used as one of the education tools for children in different education levels. In service design, […]
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a desirable and usable product that people can use to make their lives much easier, which subsequently leads a market success. However, this isn’t […]
Design Thinking: The Need for Empathy
The idea behind design thinking is to address the user problems and ensure that the user's needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO model, d.school design thinking, double diamond, or IBM design thinking, they are all designed to […]
What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the issues related to design in this area of the world. According to a previous study that I wrote for the Design Management Review, Barriers Facing […]
Which is Good for Start-ups, Incremental or Disruptive Innovation?
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between both practitioners and scholars that business needs to grow in order to maintain its success in the market. This can be achieved through different types […]
The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact […]
Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are now focusing on their consumer experience as much as they focus on the product deliver. […]
Guide for Critical Thinking for Designers
In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are affected by both internal and external factors such as biases, incomplete information, distortion, and prejudices. All these factors affect the process of choosing the right […]
4 Service Design Tools to Focus on Consumers' Needs
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market position should consider improving their service through building a better understanding to their consumers. Similar to the product development process, the service design thinking follows […]