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Author: Dr Rafiq Elmansy

da vinci creative thinking
Brainstorming Design Thinking Tools 

Creative Thinking: Inspired Lessons from Leonardo Da Vinci’s

Dr Rafiq Elmansy 09/10/202309/11/2023Creative Thinking 9 min read

Leonardo Da Vinci was not only a master of art and science but also a great creative thinker with an extraordinary ability to look at the world from a creative

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Design Management 

Open Innovation: Comprehensive Guide and Examples

Dr Rafiq Elmansy 09/07/202309/08/2023Open Innovation 28 min read

Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation

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human centered design
UX Design 

The Characteristics of Human-Centered Design

Dr Rafiq Elmansy 09/04/202309/04/2023Human Centered Design 11 min read

Design is a complex process involving several human and non-human actors interacting in the design arena. When IKEA designs a chair or kitchenware, they consider several factors manifested in their

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digital healthcare design
Healthcare Design 

What are the principles of Good Digital Healthcare Design?

Dr Rafiq Elmansy 08/31/202308/31/2023Healthcare Design 10 min read

The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers

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social design
Design Management 

What is Social Design? And How it Can Change the World.

Dr Rafiq Elmansy 08/21/202304/08/2024Sustainable Design 9 min read

In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted

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Design Thinking value
Design Thinking Tools 

Measuring Design Thinking Impact

Dr Rafiq Elmansy 08/15/202308/16/2023Design Thinking, design thinking ROI 6 min read

The term design thinking has been widely used to describe the application of the design process’s characteristics and distinguish it from other development processes, such as the focus of user

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design thinking
Design Thinking Tools 

How Inclusive Design Reshaped Microsoft Products

Dr Rafiq Elmansy 08/13/202304/03/2023Design Thinking 12 min read

Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration

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Brainstorming Design Thinking Tools Implement 

Customer Journey Mapping: A Complete Guide for Designers

Dr Rafiq Elmansy 08/03/202308/04/2023Customer Journey Map, Customer Journey Mapping 20 min read

According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the

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thematic analysis
Design Thinking Tools 

What is Thematic Analysis? And How to Apply in Design Thinking

Dr Rafiq Elmansy 06/27/202306/27/2023 23 min read

Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves

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healthcare innovation
Healthcare Design 

Why mHealth is Essential in Healthcare Innovation?

Dr Rafiq Elmansy 06/11/202306/12/2023Medical Innovation 10 min read

Healthcare systems worldwide face increased challenges, including increasing costs, lack of working staff, and long waiting lists considering that healthcare expenditure consumes a large portion of the country’s GDP. For

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5 whys method
Brainstorming Design Thinking Tools Problem Solving UX Design 

How to Apply 5 Whys Root Cause Analysis 

Dr Rafiq Elmansy 06/04/202306/05/20235 whys, Root Cause Analysis 15 min read

The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is

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decision trees
Brainstorming Design Thinking Tools Problem Solving 

How to Use Decision Trees in the Decision-Making Process

Dr Rafiq Elmansy 05/28/202305/28/2023Decision Trees 10 min read

Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product

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Design Management 

What is Inclusive Design? And How to Apply It?

Dr Rafiq Elmansy 05/16/202305/17/2023Inclusive Design 13 min read

In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers

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Lego Serious Play in Design Thinking Process
Design Thinking Tools Ideate 

How to Use Lego Serious Play in the Design Thinking Process?

Dr Rafiq Elmansy 05/14/202305/14/2023Lego Serious Play 16 min read

The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.

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Design Thinking Tools Problem Solving 

How to Use TRIZ in the Problem-Solving Process

Dr Rafiq Elmansy 05/07/202305/08/2023TRIZ 11 min read

As we attempt to solve the problems and find creative solutions for them, we take different routes throughout the problem-solving process, such as applying the Double Diamond design thinking, brainstorming

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Design Management Problem Solving 

What is Strategic Thinking? And How to Improve It

Dr Rafiq Elmansy 04/23/202305/01/2023Strategic Thinking 11 min read

The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the

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empathy mapping
UX Design 

How to Use Persona Empathy Mapping in UX Research

Dr Rafiq Elmansy 04/16/202304/16/2023Persona Empathy Mapping 11 min read

A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic design requires more

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Design Management 

What is Open Innovation? And How it Fuels Creativity

Dr Rafiq Elmansy 04/03/202304/03/2023Open Innovation 11 min read

Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is

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circular design
Design Management 

What is Circular Design? And How to Apply It.

Dr Rafiq Elmansy 03/26/202304/08/2024circular design, circular economy 12 min read

The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural

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systems thinking
Design Thinking Tools Problem Solving 

What is Systems Thinking? And How to Use the Fifth Discipline to Understand it?

Dr Rafiq Elmansy 03/12/202304/03/2023Systems Thinking 13 min read

Systems thinking, also known as systems dynamics, combines understanding how complex systems integrate with each other and solving complicated problems that involve multiple inputs and outputs from these systems’ perspectives.

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