Design thinking, innovation, user experience and healthcare design
According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding
Read more
It doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The
Read more
In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external
Read more
In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM
Read more
The role of design is now extending the form and function of the product or service to more contribution to building innovative solutions that emphasize the wise consumption for natural
Read more
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
Read more
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design
Read more
10 years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration
Read more
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
Read more
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
Read more
The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter
Read more
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the
Read more
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between
Read more
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and
Read more
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it
Read more
The ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence without a strategy that maintains its long-term growth. Having the
Read more
Designers usually find themselves stuck in the communication with the other stakeholders in the project in order to understand the project challenges that need to be addressed. While they communicate
Read more
In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are
Read more
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market
Read more
Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional “closed” innovation model faced barriers
Read more