Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is on the creative industries, top companies in different niches have understood that they should “innovate or die.” Many strategies have been adopted to achieve innovation […]
What is Circular Design? And How to Apply It.
The role of design is now extending the form and function of the product or service to more contributions to building innovative solutions that emphasise the wise consumption of natural resources. The designer is responsible for building a strategic plan considering the product’s environmental impact and responsible integration with the planet's ecosystem. The role that […]
What is Systems Thinking? And How to Use the Fifth Discipline to Understand it?
Systems thinking, also known as systems dynamics, combines understanding how complex systems integrate with each other and solving complicated problems that involve multiple inputs and outputs from these systems' perspectives. The theory can also help us to build a clear vision of the system while proposing a solution that considers seeing the complex system as […]
IKEA’s Sustainable Design Strategy (Part 2)
In the first part of this article, we explored the design sustainable strategy's key role in achieving the organization's business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just product design. Design strategy and management are essential in forming the company's whole vision […]
Why Design Thinking Doesn't Work
Many articles have recently addressed design thinking as a mindset to solve problems and achieve innovation by focusing on human needs. However, the over-commercialisation and promotions have led to a backfire on the tool itself as it doesn’t provide a sufficient understanding of the method. As a result, many people wonder why design thinking doesn’t […]
Why Digital Healthcare Innovation is Important
Digital healthcare innovation is an opportunity for the healthcare systems to overcome many of the challenges that face this sector in both developed and underdeveloped countries–think about the long waiting lists and the quality of the provided service. as we explored in Four Reasons to Expand Mobile Technology Usage in Medical Innovation business models, we […]
How to Create the Systems Thinking Diagrams
Complex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem, as many factors as affecting both the current state and the desired state of the system. The systems thinking theory was first introduced by Jay Forrester and members of the Society for Organizational […]
How to Use the Fishbone Diagram in Root Cause Analysis?
Solving problems is considered an initial part of designers’ practice as they aim for user-centred design. The target that requires root-cause analysis of problems using tools such as the Fishbone diagram. A clear definition for the problem should be highlighted in order to target the proper solution, including analysing the causes behind this problem and […]
What is the Failure Mode and Effects Analysis (FMEA)?
Our worst fear in design is to end up with a failed product (at least for some). At this particular moment, we pause and wonder; if we knew this was going to happen, we could have taken another route. The Failure Modes and Effects Analysis (FMEA) tool helps us to understand the potential risks that may occur […]
Step-by-Step Guide to User Scenarios
During the UX research process, one of our big aims is to understand user behaviour when visiting a website or using a mobile application. Over the course of building this understanding, different tools such as user scenarios can be used to put us on the same page with the user goals and ensure that the suggested solutions […]
Why Design Thinking is Essential for Healthcare Innovation
Healthcare Innovation is seen as an opportunity to solve our healthcare problems, but can it address these dramatically increasing challenges? Nowadays, everyone's family on earth is feeling these challenges as they care about their and their beloved well-being. As healthcare systems try to improve their service, people live longer, and chronic diseases require more human […]
Healthcare Technology Innovation: Opportunities and Challenges
Healthcare systems are facing more challenges than before. The increasing number of patients, especially with chronic diseases, pushes the health industry to innovative solutions, including adopting healthcare technology and medical innovation. This involves emerging technology in healthcare, such as wearable technology in healthcare, virtual appointments, and metaverse technology. Traditional clinical practice depends on an informed relationship […]
Design Thinking Tools for Ideation
The ideation stage is a key point in the design thinking process (Known as Define in the Double Diamond Process). It is where the problem or the challenge is defined. The prototyped solutions may not achieve their target goals without a clear definition. Therefore, several design thinking tools can be applied to analyse the research data collected from the previous […]
How to Use the Decision Matrix to Make Decisions?
Making the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors that need to be evaluated to make the right decision. The Decision Matrix (also known as the Grid Analysis and Pugh Matrix Analysis) lets you achieve this target by providing […]
What is the 8D Problem Solving? And How to use the 8D Report?
The 8D problem-solving process (also known as the 8 Disciplines) is very different from previous processes we explored previously, such as the Double Diamond process or the IBM Design Thinking. The 8D process works in a rigid standardised nature to address the crisis caused by problems. The 8D process aims to walk with the team […]
Stage Gate Process: The Complete Practice Guide
When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both consumers and investors. The management process should consider a high level of iteration and validation while developing new products. Before jumping from one StageStage to […]
Why is Medical Technology Innovation so Hard?
Medical technology innovation has dramatically expanded, especially during the COVID-19 lockdown. Mobile apps were used to track and trace to spread of the pandemic, and video chatting apps replace physical doctor appointments. This extent highlighted several medical technology benefits for the healthcare system, such as noninvasive treatments, accessible services and patient-centric solutions. Unlike pharmaceutical or […]
How to Apply Paul-Elder Critical Thinking Framework
The critical thinking framework provides an efficient method for designers, design students, and researchers to evaluate arguments and ideas through rational reasoning. As a result, we eliminate biases, distractions, and similar factors that negatively affect our decisions and judgments. We can use critical thinking to escape our current mindsets to reach innovative outcomes. The critical thinking framework is based […]
What is Design? And What is not?
What is design? We will explore design characteristics based on different scholars and practitioners to answer this question.
How to Conduct Heuristic Evaluation?
The usability testing is one of the essential stages of the user experience design process where the prototype is tested and evaluated to ensure that the final product is user-friendly in terms of usability factors such as functionality, user control, consistency, and error prevention. There are different usability testing methods that could be used in […]




















