How to Apply Root Cause Analysis Using 5 Whys
The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying
Read moreDesign thinking, innovation, user experience and healthcare design
The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying
Read moreBuilding a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
Read moreThe term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs.
Read moreUntil the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two
Read moreThe notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea
Read moreLast week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.
Read moreDesign is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead
Read moreThe understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
Read moreIn order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Read moreThe lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team
Read moreDesign is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are
Read moreMany designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to
Read moreAs designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before
Read moreIn almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,
Read moreWhat if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to
Read moreAccording to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding
Read moreIt doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The
Read moreIn simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external
Read moreIn the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM
Read moreFor many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
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