Design thinking, innovation and user experience
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a tool rather than a strategy. On the other hand, a …
Read More
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design degree. Amongst these barriers, the high tuition costs and lack …
Read More
10 years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration for the user experience. In 2012, Microsoft released their Windows …
Read More
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize information through words and human expressions and were always used …
Read More
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a desirable and usable product that people can use …
Read More
The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO …
Read More
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the issues related to design in this area of the world. …
Read More
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between both practitioners and scholars that business needs to grow in …
Read More
Service design follows the same design thinking process models that we highlighted in previous articles. However, when it comes to the prototyping stage, there should be a coherent structure for the information that will be provided to the consumers during …
Read More
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap …
Read More
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are …
Read More
The ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence without a strategy that maintains its long-term growth. Having the ability to take such decisions is one of the most …
Read More
Designers usually find themselves stuck in the communication with the other stakeholders in the project in order to understand the project challenges that need to be addressed. While they communicate visually, CEOs and managers communicate using a 50 pages requirement …
Read More
In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are affected by both internal and external factors such as biases, …
Read More
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market position should consider improving their service through building a better …
Read More