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Author: Dr Rafiq Elmansy

Brainstorming Design Thinking Tools Problem Solving UX Design 

How to Apply Root Cause Analysis Using 5 Whys

Dr Rafiq Elmansy 08/02/201804/03/20235 whys, Root Cause Analysis 5 min read

The root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying

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Guerrilla User Experience
UX Design 

Guerrilla User Experience for Quick, Low-Budget Research

Dr Rafiq Elmansy 05/16/201804/03/2023Guerrilla User Experience 4 min read

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as

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design thinking ROI
Design Thinking Tools 

Measuring the Impact of Design Thinking

Dr Rafiq Elmansy 04/10/201804/03/2023Design Thinking, design thinking ROI 6 min read

The term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs.

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Design Thinking Tools 

Why Companies Need to Apply Design Thinking

Dr Rafiq Elmansy 01/22/201804/03/2023Design Thinking 5 min read

Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two

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brainstorming
Design Thinking Tools 

Why Brainstorming is a Waste of Time and What is the Alternative

Dr Rafiq Elmansy 08/07/201704/03/2023Brainstorming 6 min read

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea

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design thinking
Design Management 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 2

Dr Rafiq Elmansy 08/01/201704/03/2023 8 min read

Last week, we got the chance to discuss with GK VanPatter, co-founder of Humantific, his vision about design thinking futures as part of this series of interviews with design leaders.

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design thinking
Design Management 

Unpacking Design Thinking Futures: GK VanPatter in conversation with Rafiq Elmansy Part 1

Dr Rafiq Elmansy 07/26/201704/03/2023 16 min read

Design is now taking broader perspective than before. It’s now used by large companies such as Google, Apple, IKEA, Nike, and others as a strategic and business tool to lead

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Market segmentation
Design Management 

What is Market Segmentation? Why is it Important?

Dr Rafiq Elmansy 07/10/201704/03/2023Market Segmentation 5 min read

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on

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creative brief
Design Management 

Why Do Companies Need the Creative Brief More Than Before?

Dr Rafiq Elmansy 07/05/201704/03/2023Creative Brief, Design Brief 5 min read

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of

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Lean UX
UX Design 

Five Reasons to Move to Lean UX

Dr Rafiq Elmansy 07/03/201710/09/2022Lean UX 6 min read

The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team

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human centered design
UX Design 

Characteristics of Human-Centered Design

Dr Rafiq Elmansy 06/29/201704/03/2023Human Centered Design 9 min read

Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are

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design jobs
Design Management 

Freelance vs Full-time Design Jobs: Making the Right Decision

Dr Rafiq Elmansy 06/19/201704/03/2023Design Jobs 8 min read

Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to

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design thinking
Design Management 

Why Some Companies Reject Design Thinking and How to Handle it

Dr Rafiq Elmansy 06/12/201710/09/2022Design Thinking 7 min read

As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before

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critical thinking
Design Thinking Tools 

Critical Thinking as a Catalyst of Change in Design

Dr Rafiq Elmansy 05/29/201704/03/2023Critical Thinking 4 min read

In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,

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creative problem solving
Design Thinking Tools Problem Solving 

Creative Problem Solving: How to Turn Challenges into Opportunities

Dr Rafiq Elmansy 05/18/201704/03/2023Creative Problem Solving 6 min read

What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to

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customer journey mapping
Brainstorming Design Thinking Tools Implement 

Visual Guide to the Customer Journey Mapping

Dr Rafiq Elmansy 05/15/201704/03/2023Customer Journey Map, Customer Journey Mapping 7 min read

According to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding

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the minimum viable product
Design Thinking Tools Implement 

The Minimum Viable Product and Why It is Important

Dr Rafiq Elmansy 05/09/201704/03/2023Minimum Viable Product 5 min read

It doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The

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systems thinking
Design Thinking Tools 

Design Schools Should Teach Systems Thinking and This is Why

Dr Rafiq Elmansy 04/11/201704/03/2023Critical Thinking, design education, Systems Thinking 5 min read

In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external

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design thinking
Brainstorming Design Thinking Tools 

How to Successfully Apply the Inspiration in Design Thinking

Dr Rafiq Elmansy 03/21/201704/03/2023Design Thinking 5 min read

In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM

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design thinking
Brainstorming Design Thinking Tools Ideate Implement 

Design Thinking Guide: What, Why and How

Dr Rafiq Elmansy 02/01/201704/03/2023Design Thinking 18 min read

For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a

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