service design

No Good Service Design Without Good Storytelling

The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize information through words and human expressions and were always used as one of the education tools for children in different education levels. In service design, storytelling is commonly used to …

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user experience design

5 Myths About The User Experience Design Process

The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a desirable and usable product that people can use to make their lives much easier, which subsequently leads a market success. However, this isn’t what happens in reality. Many …

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design thinking

Design Thinking: The Need for Empathy

The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO model, design thinking, double diamond, or IBM design thinking, they are all designed to address user problems and solve …

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breakthrough innovation

Which is Good for Start-ups, Incremental or Disruptive Innovation?

Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between both practitioners and scholars that business needs to grow in order to maintain its success in the market. This can be achieved through different types of innovation including the incremental …

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service design

How to use Card Sorting to Improve Service Design

Service design follows the same design thinking process models that we highlighted in previous articles. However, when it comes to the prototyping stage, there should be a coherent structure for the information that will be provided to the consumers during their journey in the product or service. Organizing the information can be represented in the tagging system in a grocery …

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ux research

The Price of Not Doing a Proper UX Research

When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact on the final product or …

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human-centered design

Why Do We Need Human-Centered Design More than Before?

The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are now focusing on their consumer experience as much as they focus on the product deliver. The human-centered design is unique …

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strategic thinking

Five Skills to Improve Your Strategic Thinking

The ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence without a strategy that maintains its long-term growth. Having the ability to take such decisions is one of the most favorable skills in almost all types of business including the design business. Even for employees who don’t have to take …

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How to Use Task Analysis Grid in Service Design

Designers usually find themselves stuck in the communication with the other stakeholders in the project in order to understand the project challenges that need to be addressed. While they communicate visually, CEOs and managers communicate using a 50 pages requirement documentation which can easily cause confusion for visual organisms like designers. This problem becomes even noticeable in service design. Unlike …

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service design tools

4 Service Design Tools to Focus on Consumers’ Needs

Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market position should consider improving their service through building a better understanding to their consumers. Similar to the product development process, the service design thinking follows a design process stages to …

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open innovation

5 Successful Open Innovation Examples

Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional “closed” innovation model faced barriers and in the top of them is the lack of new idea generation among the internal company team. Open Innovation model was first coined to Dr. Henry Chesbrough, Executive Director, …

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10 Productivity Tips for Designers

Many designers complain about a large number of tasks they have every day comparing with the time required to achieve it. If you are a freelance designer, the problem becomes, even more, worse as there is always a time with a heavy load of work, while there are other times with merely one project in hand. Obviously, we can not …

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