How Design Thinking Reshaped Microsoft Products
10 years ago, I used to be a Windows operating system user and always asked myself; why is it so
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Applying Heuristic Evaluation in Usability Testing
The usability testing is one of the rates stages of the user experience design process where the prototype is tested
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No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and
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5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday
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Design Thinking: The Need for Empathy
The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus
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What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established
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Which is Good for Start-ups, Incremental or Disruptive Innovation?
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order
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How to use Card Sorting to Improve Service Design
Service design follows the same design thinking process models that we highlighted in previous articles. However, when it comes to
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The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the
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Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics.
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Five Skills to Improve Your Strategic Thinking
The ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence
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How to Use Task Analysis Grid in Service Design
Designers usually find themselves stuck in the communication with the other stakeholders in the project in order to understand the
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Guide for Critical Thinking for Designers
In every single day in our life, we are faced with a number of choices to make, problems to solve,
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4 Service Design Tools to Focus on Consumers’ Needs
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process.
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Free Webinar: Introduction to Google Design Sprinting for UX
Google Design Sprint is one of the UX design processes that is based o the agile methodology. It aims to
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