Design Thinking


Starbursting Technique: Evaluating New Ideas

Starbursting is another creative brainstorming tool with a different approach from other brainstorming techniques. When the team inside the organisation brainstorms new ideas using mind mapping and brainstorming tools, the

distance learning

30+ Distance Learning Tools And Advices for Design Educators

In response to the Coronavirus (COVID-19) outbreak, many educational institutions have recommended their students to switch to distance learning or online learning to reduce the chances to get infected and

PESTLE Analysis

PESTLE Analysis and When to Use it

Finding a creative idea is only the first step in every innovation process, understanding the whole picture about business and forecast both internal and external factors that may affect it

design process

The Role of Storytelling in the Design Process

Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it


Why Companies Need to Apply Design Thinking

Until the moment of writing this article, many companies are still having a lack of understanding the notion of design thinking. I believe this may be a result of two


Why Brainstorming is a Waste of Time and What is the Alternative

The notion of brainstorming was first introduced by the advertising executive Alex Osborn in 1939 and was published in his book, How to Think Up, in 1942. The basic idea

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Healthcare Design

Behavioural Design

Design Research

psychology of color

The Psychology of Color in Branding

For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual


Persona vs. Archetype: Which Is Better For Design Brainstorming?

In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using

empathic design

Empathic Design Approach to User-Centred Design

In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike marketing research

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Design Management

design education

What Designers Need to Learn Aside from Their Design Education

In a conversation with one of my friends about the problems that designers face in their professional life, she highlighted that while designers may get good design-related skills during design

design common myths

5 Common Myths About Design

“Designers only do Photoshop work,” “They only think about colors,” ” Design only adds more cost to the project,” and other comments are common to hear if you are a

UK Brexit

SWOT Analysis for the UK’s Brexit Decision to Leave the EU

Last week, the UK decided to leave the European Union after more than 40 years of membership. The national referendum results were 51.9% to leave, while 48.1% to stay. The

3D printing technology

Guide for 3D Printing Technologies

3D printing technology is one of the rapidly growing fields that has been involved in different industries including, but is not limited to industrial design, product design, and medical implementations.

design in Egypt

Exploring Design in the Egyptian Creative Market (Infographic)

There is an agreement between both scholars and practitioners about the important role of design and creativity in the following three fields: education, organization, and government. In a previous article,

Sony Walkman

10 Product Design Icons from the 20th Century

Following the product design timeline during the 20th century, we can observe that design has evolved to focus on the function rather than the form which dominated 19th-century design movements.

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