How to Use Persona Empathy Mapping in UX Research
A user persona is a tool used to better understand user behaviour in user research by building a virtual avatar that represents the target consumer’s characteristics. However, achieving empathic design requires more
What is the Failure Mode and Effects (FMEA)?
Our worst fear in design is to end up with a failed product. At this particular moment, we pause and wonder; if we knew this will going to happen, we
How to Conduct Online Brainstorming
Brainstorming allows teams to explore ideas and analyse information in a creative, collaborative environment. During the pandemic lockdown, online brainstorming solved the problem that teams had to work remotely and
Design Thinking Tools and Methods Complete Guide
There are several design thinking tools and methods out there. At the beginning of my learning about these tools, How can we formulate these methods in a clear design thinking
13 Online Design Thinking Tools for Mind Mapping
Design thinking tools provide us with the opportunity to explore ideas through their different elements and components, which can lead to developing creative solutions for problems. Mind maps are one
Design Thinking Tools for Ideation
The ideation stage is a key point in the design thinking process (Known as Define in the Double Diamond Process). It is where the problem or the challenge is defined. The prototyped solutions may not
How to Use the Decision Matrix to Make Decisions?
Making the right decision is the biggest challenge that designers, managers, and innovators face, especially when there can be more than one possible choice to select from and multiple factors
Why is Medical Technology Innovation so Hard?
Medical technology innovation has dramatically expanded, especially during the COVID-19 lockdown. Mobile apps were used to track and trace to spread of the pandemic, and video chatting apps replace physical
What are the principles of Good Digital Healthcare Design?
The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers
Four Reasons to Expand Mobile Technology Usage in Medical Innovation
The healthcare systems around the world are faced with increased challenges including increasing costs, lack of working staff, and of course long waiting lists putting in mind that healthcare expenditure
What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the
What is Open Innovation? And How Can it Drive Creativity?
Innovation and creativity are essential factors to achieve competitive advantages in the market. Innovative companies adopt strategies that aim to improve both the input and output sides of the innovation
Stage Gate Process: The Complete Practice Guide
When it comes to the process of new product development, the stakes are high to achieve the target goals and introduce to the market a product that can satisfy both
Guerrilla User Experience for Quick, Low-Budget Research
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
Five Reasons to Move to Lean UX
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team
Characteristics of Human-Centered Design
Design is s complex process that is implemented in different disciplines with many factors in mind; one of these factors is the target of the design process. Generally, there are
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and
Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it
LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign