SCAMPER Technique Examples and Applications
The SCAMPER technique is one of the brainstorming tools that allows us to explore solutions to problems by altering the current product through seven different approaches: Substitute, Combine, Adapt, Modify,
Design Thinking
How Inclusive Design Reshaped Microsoft Products
Twenty years ago, I used to be a Windows operating system user and always asked myself; why is it so complicated? The screen is full of functions with minimum consideration
Customer Journey Mapping: A Complete Guide for Designers
According to the Digital Trend 2015 Report, customer experience is crucial to stand out from competitors. Suppose there is a single type of data to identify the success of the
What is Thematic Analysis? And How to Apply in Design Thinking
Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves
How to Apply 5 Whys Root Cause Analysis
The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is
How to Use Decision Trees in the Decision-Making Process
Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product
How to Use Lego Serious Play in the Design Thinking Process?
The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.
Healthcare Design
Why Digital Healthcare Innovation is Important
Digital healthcare innovation is an opportunity for the healthcare systems to overcome many of the challenges that face this sector in both developed and underdeveloped countries–think about the long waiting
Why Design Thinking is Essential for Healthcare Innovation
Healthcare Innovation is seen as an opportunity to solve our healthcare problems, but can it address these dramatically increasing challenges? Nowadays, everyone’s family on earth is feeling these challenges as
Healthcare Technology Innovation: Opportunities and Challenges
Healthcare systems are facing more challenges than before. The increasing number of patients, especially with chronic diseases, pushes the health industry to innovative solutions, including adopting healthcare technology and medical innovation.
Behavioural Design
Design Research
How to Use Role-Play Method in UX Research
As human beings, our lives are formed as a net of intersected stories. Reading or watching stories help us to put ourselves on others shoes, feel their pains and pleasant
How to use Card Sorting to Improve Service Design
Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure
The Role of Storytelling in the Design Process
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it
Guerrilla User Experience for Quick, Low-Budget Research
Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
Five Reasons to Move to Lean UX
The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
Design Management
What is Kano Model Analysis? And How to Conduct it.
Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight
What is Social Design? And How it Can Change the World.
In this rapidly changing world, future generations will face increasingly challenging obstacles like climate change, pollution, poverty, lack of resources and other difficulties that have yet to manifest. Problems predicted
What is Inclusive Design? And How to Apply It?
In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers
How to Use the Action Priority Matrix in Time Management?
Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain
What is Strategic Thinking? And How to Improve It
The ability to take strategic decisions can lead the organisation to achieve business success, as firms can’t preserve their existence without a strategy that maintains their long-term growth. Having the
What is Open Innovation? And How it Fuels Creativity
Scholars, practitioners and business leaders have agreed that innovation and creativity are essential to sustain success and achieve competitive advantage in the present market. While our main focus here is