Design Thinking

thematic analysis

What is Thematic Analysis? And How to Apply in Design Thinking

Thematic analysis is a qualitative research method used to identify, analyse, and interpret patterns or themes within a dataset, such as interview transcripts, survey responses, or written texts. It involves

5 whys method

How to Apply 5 Whys Root Cause Analysis 

The root cause analysis aims to dig deep into a particular problem to identify its primary cause. One of the most significant challenges we face when trying to solve a problem is

decision trees

How to Use Decision Trees in the Decision-Making Process

Every day, designers face decision-making challenges on different levels of their careers. In many situations, uncertainty dominates the choices, especially when evaluating new ideas or introducing a new innovating product

Lego Serious Play in Design Thinking Process

How to Use Lego Serious Play in the Design Thinking Process?

The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.


How to Use TRIZ in the Problem-Solving Process

As we attempt to solve the problems and find creative solutions for them, we take different routes throughout the problem-solving process, such as applying the Double Diamond design thinking, brainstorming

systems thinking

What is Systems Thinking? And How to Use the Fifth Discipline to Understand it?

Systems thinking, also known as systems dynamics, combines understanding how complex systems integrate with each other and solving complicated problems that involve multiple inputs and outputs from these systems’ perspectives.

Behavioural design

What is Behavioural Design? And How to Apply it

In simple words, behaviour design is a method to understand behaviour sciences and apply this knowledge in designing products, services, and apps. The use of behavioural sciences in design is

digital healthcare design

What are the principles of Good Digital Healthcare Design?

The broad role of digital healthcare design is progressing rapidly, driven by the need for digital and technological solutions to address the increasing challenges facing healthcare systems worldwide. Several barriers

healthcare innovation

Why mHealth is Essential in Healthcare Innovation?

Healthcare systems worldwide face increased challenges, including increasing costs, lack of working staff, and long waiting lists considering that healthcare expenditure consumes a large portion of the country’s GDP. For

Kano Model Analysis

What is Kano Model Analysis? And How to Conduct it.

Designing a product can be challenging. The array of features and designs to select and eliminate is daunting, especially when stepping out into the field with customer satisfaction and delight

What is Inclusive Design? And How to Apply It?

In our diverse world full of different cultures, designing products and services has become more and more challenging, especially when the aim is to meet the needs of various consumers


How to Use the Action Priority Matrix in Time Management?

Unlike regular jobs. Designers are required to handle various tasks on different levels. This challenge increases when working as a freelancer or working in your own start-up. Most designers complain

UX Design

Categories in card sorting

How to use Card Sorting to Improve Service Design

Service design follows the same design thinking processes that we highlighted in previous articles about design thinking. However, when it comes to the prototyping stage, there should be a coherent structure

design process

The Role of Storytelling in the Design Process

Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it

Guerrilla User Experience

Guerrilla User Experience for Quick, Low-Budget Research

Building a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as

Lean UX

Five Reasons to Move to Lean UX

The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team

user experience design

5 Myths About The User Experience Design Process

The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help

ux research

The Price of Not Doing a Proper UX Research

When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and

Sustainable Design

sustainable packaging design

Building A Sustainable Packaging Design Process

The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the fact that the UK recycles 39 percent of its waste,

sustainable design

Principles of Sustainable Design

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design

lego sustainable design

LEGO Bricks: The Long Road to Sustainable Design

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign