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Author: Dr Rafiq Elmansy

disney creative strategy
Design Management 

Disney’s Creative Strategy: The Dreamer, The Realist and The Critic

Dr Rafiq Elmansy 04/06/201505/23/2022Disney Creative Strategy 4 min read

Recently, we introduced a number of methods and tools to fuel innovation and creativity inside organizations through creative thinking and brainstorming such as Lego Serious Play, De Bono Six Thinking

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innovative leadership
Design Management 

How to Identify Talented Innovation Leaders?

Dr Rafiq Elmansy 03/30/201505/23/2022innovation leaders 7 min read

Most of the designers who have worked within a poor management environment understand how this context can hinder their creativity and ability to innovate, which in turn, dramatically decrease the

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problem solving
Design Thinking Tools Problem Solving 

Problem Solving Using Hurson’s Production Thinking Model

Dr Rafiq Elmansy 03/27/201505/23/2022Problem Solving 4 min read

The ability to solve problems is one of the essential strong points inside successful organizations. Seeing the success of a companies’ innovation and creativity does not mean that everything went

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3d printing technology
Design Management 

Can We Depend on 3D Printing Technology at the Production Level?

Dr Rafiq Elmansy 03/25/201505/23/20223D Printing Technology 5 min read

First of all, I am one of the biggest fans of the new 3D printing technology and see it as a game-changer in the product design industry. It opens the

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swot analysis model
Design Thinking Tools Implement 

SWOT Analysis: Exploring Innovation and Creativity within Organizations

Dr Rafiq Elmansy 03/23/201505/28/2022SWOT Analysis 5 min read

Innovation and creativity are considered by many strategists a key factor of business success and prosperity. However, only one from six ideas achieve the goal and return profit to the

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strategic innovation
Design Management 

Turning strategic innovation Into Profit: Tips and Practices

Dr Rafiq Elmansy 03/11/201505/23/2022strategic innovation 7 min read

Innovation plays an essential role in a company’s success in the market. Large enterprises such as Apple, IKEA, Lego, Johnson & Johnson and others are paying much attention to innovation

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design thinking
Design Thinking Tools 

Design Thinking Tools: Reverse Brainstorming

Dr Rafiq Elmansy 03/06/201504/15/2024Reverse Brainstorming 7 min read

Many tools and techniques involve the design thinking process such as mind maps, brain dumps, group discussion, SWOT analysis, reversed brainstorming and others. Each of these tools has its own

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sustainable packaging design
Design Management 

Building A Sustainable Packaging Design Process

Dr Rafiq Elmansy 02/24/201504/08/2024Sustainable Packaging 4 min read

The United Kingdom creates 23 million tons of waste each year, 30% of this figure consists of packages. Considering the fact that the UK recycles 39 percent of its waste,

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design thinking
Design Thinking Tools 

Top Resources to Learn Design Thinking Online

Dr Rafiq Elmansy 01/20/201501/20/2015Design Thinking 5 min read

Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by creating opportunities, but also by building

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creative leadership
Design Management 

How to Maintain Creative Leadership inside an Organization

Dr Rafiq Elmansy 01/16/201505/23/2022Creative Leadership 5 min read

Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple,

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design thinking in education
Design Thinking Tools 

Can We Apply Design Thinking in Education?

Dr Rafiq Elmansy 01/13/201504/03/2023Design Thinking 6 min read

Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure to implement the proper methodologies in order to achieve this

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design idea
Design Thinking Tools 

How to Evaluate Design Ideas

Dr Rafiq Elmansy 01/08/201503/23/2015Design Ideas 5 min read

Design and innovation play an essential role in today’s business success through fueling an organization’s future with creative ideas that in turn, will help maintain superiority in market competition. Investing

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project budget
Design Management 

Estimating a Design Project Budget

Dr Rafiq Elmansy 01/05/2015Project Budget 7 min read

One of the challenges that face designers when they start a freelance job, build their own studio or take the responsibility of a design manager inside an existing organization is

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psychology of color
UX Design 

The Psychology of Color in Branding

Dr Rafiq Elmansy 01/02/201505/23/2022The psychology of color 5 min read

For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual

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sustainable design
Design Management 

Principles of Sustainable Design

Dr Rafiq Elmansy 12/01/201404/08/2024Sustainable Design 5 min read

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design

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apple design process
Design Thinking Tools 

How Does Apple’s Design Process Work?

Dr Rafiq Elmansy 11/26/201404/03/2023Apple Design Process 5 min read

Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic

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national design policy
Design Management 

Leading Economy Through Design: Applying National Design Policies

Dr Rafiq Elmansy 11/25/201405/23/2022Design Policies 6 min read

In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by

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3D printing technology
Design Management 

Can 3D Printing Technology Be Implemented Into Production Lines?

Dr Rafiq Elmansy 11/19/201410/09/20223D Printing 3 min read

3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are

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persona
UX Design 

Persona vs. Archetype: Which Is Better For Design Brainstorming?

Dr Rafiq Elmansy 11/18/201412/20/2015Archetype 3 min read

In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using

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lego sustainable design
Design Management 

LEGO Bricks: The Long Road to Sustainable Design

Dr Rafiq Elmansy 11/17/201404/08/2024Sustainable Design 3 min read

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign

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