Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by creating opportunities, but also by building a better future for people by daily problems. These companies and other innovative organizations apply design as a global policy in organizational strategy. In a […]
How to Maintain Creative Leadership inside an Organization
Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple, Lego, IKEA, Starbucks, Mercedes Benz and others. In the center of creative leadership, design and innovation play an essential role to achieve creativity in different private […]
Can We Apply Design Thinking in Education?
Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure to implement the proper methodologies in order to achieve this aim. One of the main reasons for this is the educational approach itself. The “learn-memorize-test” approach implemented by many schools prevent student from exploring the […]
How to Evaluate Design Ideas
Design and innovation play an essential role in today’s business success through fueling an organization’s future with creative ideas that in turn, will help maintain superiority in market competition. Investing in business ventures and start-up ideas are other reason for companies to focus on creative ideas and analyze their potential success in the market. Designers, […]
The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the red is danger and the blue is for coolness. However, the usage of colors is […]
Principles of Sustainable Design
The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature resources as part of the design. Sharlyn Underwood, American Society of Interior Designers (ASID) Virginia […]
How Does Apple's Design Process Work?
Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users' love, achieving the so-called empathic design challenge. On a frequent basis each year, Apple unveils to the market new innovative products that strengthen its competency in comparison to other computer […]
Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by Sir George Cox in his “Cox Review of Creativity in Business: Building on the UK’s Strengths,” while creativity is the generator of new ideas and […]
Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are as far-reaching as the diverse fields of industrial design, medical research, aviation, and more. The question is can we implement 3D printing on a larger […]
Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using your product or application. Predicting user behavior is a very critical component, as both marketing and design processes depend on it to build a product […]
LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public's attention through its intensive campaign across multiple channels; you may have already seen its advertisements in your Facebook news feed. The video below, “Everything Is Not Awesome”, provides a shocking […]
How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved in the design process during an item's production. There are many debates about the content […]
Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use that was not made by The Almighty has come from some designer’s drawing board.” His […]
Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy's life as a designer across many disciplines provides proof for many that design is not limited to one industry or field. Because the designer is defined by many people as a problem-solver whose innovative designs sought to make the human life much easier, […]