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Author: Dr Rafiq Elmansy

sustainable design
Sustainable Design 

Principles of Sustainable Design

Dr Rafiq Elmansy 12/01/201405/23/2022Sustainable Design 5 min read

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design

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apple design process
Design Thinking Examples 

How Does Apple’s Design Process Work?

Dr Rafiq Elmansy 11/26/201405/23/2022Apple Design Process 5 min read

Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic

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national design policy
Design Management 

Leading Economy Through Design: Applying National Design Policies

Dr Rafiq Elmansy 11/25/201405/23/2022Design Policies 6 min read

In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by

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strategic thinking
Design Management 

How Design Contributes to Strategic Thinking Inside the Organization

Dr Rafiq Elmansy 11/24/201410/17/2022Strategic Thinking 6 min read

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of

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ikea sustainable design
Sustainable Design 

Guide to IKEA’s Sustainable Design Strategy (Part 2)

Dr Rafiq Elmansy 11/21/201405/23/2022Sustainable Design 10 min read

In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market.

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3D printing technology
Design Management 

Can 3D Printing Technology Be Implemented Into Production Lines?

Dr Rafiq Elmansy 11/19/201410/09/20223D Printing 3 min read

3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are

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persona
Design Research 

Persona vs. Archetype: Which Is Better For Design Brainstorming?

Dr Rafiq Elmansy 11/18/201412/20/2015Archetype 3 min read

In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using

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lego sustainable design
Sustainable Design 

LEGO Bricks: The Long Road to Sustainable Design

Dr Rafiq Elmansy 11/17/201405/23/2022Sustainable Design 3 min read

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign

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creative brief
Design Management 

How Top Designers Define the Creative Brief

Dr Rafiq Elmansy 11/14/201411/14/2014Creative Brief 1 min read

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the

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IKEA flat packing
Design Management 

Five Companies, Five Rules of Design

Dr Rafiq Elmansy 11/13/2014design management 8 min read

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion

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London New Tube
Design Management 

London Underground New Tube Train: Putting Design Thinking into Action

Dr Rafiq Elmansy 11/12/201405/23/2022Design Thinking 3 min read

As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such

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Raymond Loewy
Design Management 

Raymond Loewy: The Father of Industrial Design

Dr Rafiq Elmansy 11/11/201405/23/2022Raymond Loewy 3 min read

As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one

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empathic design
Design Research 

Empathic Design: The Most Difficult Simple Approach to Successful Design

Dr Rafiq Elmansy 11/10/201405/13/2022Empathic Design 4 min read

In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing

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