The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual
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Author: Dr Rafiq Elmansy
Principles of Sustainable Design
The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design
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How Does Apple’s Design Process Work?
Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic
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Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by
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How Design Contributes to Strategic Thinking Inside the Organization
While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of
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Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are
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Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users in order to understand their needs and behaviors while using
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LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign
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How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the
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Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion
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London Underground New Tube Train: Putting Design Thinking into Action
As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such
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Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides proof for many that design is not limited to one
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Empathic Design: The Most Difficult Simple Approach to Successful Design
In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.” Unlike the marketing
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