The Role of Storytelling in the Design Process
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it
Read moreTools and tips about design thinking for education and organizations such as mind maps, brainstorming, six thinking hats, TRIZ, SCAMPER, starbursting, and more.
Storytelling is in the heart of our DNA as a human being, it helps us connect events is a holistic experience through time. This unique nature of stories makes it
Read moreThe root cause analysis aims to dig deep into a particular problem to identify the primary cause behind it. One of the most significant challenges that face us when trying
Read moreBuilding a user-centered design requires a deep understanding of consumer experience, which can be only achieved through an in-depth research process prior to building the first product prototype. However, as
Read moreThe term design thinking has been widely used to describe the application of design process’s characteristics and distinguish it from other development processes such as the focus of user needs.
Read moreComplex systems can’t be seen as individual parts. We need a broader perspective to see the whole pattern that causes the problem as many factors as affecting both the current
Read moreThe understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
Read moreIn order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
Read moreWhat if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to
Read moreAccording to the Digital Trend 2015 Report, customer experience is considered the most important factors to stand from your competitor in the business. This can be achieved only through understanding
Read moreIt doesn’t matter how solid is your business plan and market research conducted before pushing the product or service to the savagely competing market, there are always unexpected surprises. The
Read moreIn the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM
Read moreFor many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
Read moreThe Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
Read moreThe ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence without a strategy that maintains its long-term growth. Having the
Read moreDesigners usually find themselves stuck in the communication with the other stakeholders in the project in order to understand the project challenges that need to be addressed. While they communicate
Read moreService design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market
Read moreThe systems thinking theory combines understanding how complex systems integrate with each other and solve complicated problems that involve multiple inputs outputs from these systems. The theory can also help
Read moreThe design process involves multiple disciplines starting from the emphasize phase to the final product delivery. However, achieving a desirable design experience extends the borders of the product development to
Read moreIn Designorate, we aim to spread the word for the broader role of the design process inside the enterprise and build a consumer-centered culture inside individual firms. Therefore, we will
Read morePreviously, we covered the TRIZ (Using the TRIZ Method for Creative Problem Solving) as one of the most effective methods to solve problems using innovative ideas. Unlike the other problem-solving
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