design thinking

Design Thinking: The Need for Empathy

The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO model, d.school design thinking, double diamond, or IBM design thinking, they are all designed to address user problems and solve …

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strategic thinking

Five Skills to Improve Your Strategic Thinking

The ability to take strategic decisions can lead the organization to achieve business success as firms can’t preserve its existence without a strategy that maintains its long-term growth. Having the ability to take such decisions is one of the most favorable skills in almost all types of business including the design business. Even for employees who don’t have to take …

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system thinking

What Does the Systems Thinking Teach us About the Problems of Problem-Solving Practice

The systems thinking theory combines understanding how complex systems integrate with each other and solve complicated problems that involve multiple inputs outputs from these systems. The theory can also help us to build a clear vision about the system while proposing a solution that considers seeing the complex system as a whole picture rather than individual parts. This approach contributes …

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Service Design Thinking: Putting Your Consumer First

The design process involves multiple disciplines starting from the emphasize phase to the final product delivery. However, achieving a desirable design experience extends the borders of the product development to include the service design. Unlike the physical product design, the service design focuses on the communication between consumers and the organization during the process of buying or using a physical …

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Practice Guide to Run a Google Design Sprint

The design process plays an essential role in achieving product success by ensuring that the user is at the heart of the development process and that the final product is innovative enough to compete in the market and achieve business needs. Google Design Sprint is one of the design process models developed to build user-centered products and services. Design sprints …

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design thinking process

How Design Thinking Approaches Problems

Design thinking is widely known as a strategy to successfully address complex problems and build products that address consumers’ needs. Many word-leading design companies, such as Apple, Microsoft, IKEA, Lego and others, have achieved success through applying design thinking in their product development process. While there are similarities between the design thinking process and other development process and marketing process, …

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decision trees

Decision Trees: Eliminating Uncertainty in the Decision-Making Process

Every day, designers are faced with decision-making challenges on different levels of their careers. In many of these situations, uncertainty dominates the choices, especially when it comes to evaluating new ideas or innovating new products. Decision trees are considered an efficient method to make decisions or solve problems under uncertainty in order to evaluate each choice based on the outcome …

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affinity diagram

Using the Affinity Diagram to Organize Ideas

The design process depends on collecting a large amount of information about consumers, markets, and competitions. This large amount of data collected during the research phase makes it hard for a design team to build a connection between data fragments and their own ideas. Many methods have been introduced to visually represent data results from research or brainstorming, such as …

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apple innovation

Design Thinking Case Study: Innovation at Apple

Apple is one of the leading companies that is renowned for its unique products and brand. A short talk with an Apple user reveals there is an emotional relation between consumers and Apple products, including every “i” product created in the past two decades. Why are Apple products different from their competitors’ products? How does Apple manage to achieve innovation …

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design thinking in schools

Design Thinking in Schools: Building a Generation of Innovators

Observing today’s world can tell us much about tomorrow and what human beings need to meet future challenges. Along with the increasing challenges that we face everyday from economical challenges and climate change to extremism and the increasing language of hate between nations, we should raise a generation that is able to meet these challenges and find innovative solutions for …

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IBM design thinking

IBM Design Thinking Model: A Shift Toward Big Enterprises

Along with increasing market competency, companies are moving toward greater adoption of design thinking techniques as tools to put their consumers in the heart of the development process. The goal is to build a consumer-driven culture inside the organization. IBM is one of the leading companies moving in this direction. Last year alone, the company hired 1,100 designers across the …

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