How New Google Logo Will Change Old Design Rules
Two days ago, Google surprised the world with its new logo design after 17 years of using the same logo for their branding. The previous logo featured minor alterations
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Author: Dr Rafiq Elmansy
How Designers Can Achieve Disruptive Innovation
As people who continuously pursue creative change, designers need to understand the type of change that they are pursuing as well as how to achieve it. Change can be achieved
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Vroom-Yetton-Jago: Deciding How to Decide
Design managers and art directors face critical times when they need to make strategic decisions that will not only affect the design process but also the entire production stage and
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Brainstorming Multiple Ideas Using Charette Procedure
Two main barriers arise when there are 15 people or more present in a brainstorming session when attempting to discuss multiple ideas or problems in the same time. Most brainstorming
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Five Lessons Designers Should Learn From Failure
Nothing is worse for designers than failing in a project, especially after spending time and effort in the development of ideas and turning them into a final product. When dealing
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10 Top Creative Countries in the World
Both scholars and practitioners agree on the important of design as a key player in the government’s economy, and this can be observed in many countries that have applied national
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Five Lessons to Turn Design into Business Success
Design value now has a broader definition inside the organizational structure and companies’ viewpoints on strategic thinking. Leading companies can provide an example of how design can improve the business
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Creative Diversity: Doblin’s 10 Types of Innovation
In a previous article, we discussed Why Creative Companies Can’t Innovate, and we explored the reasons behind the failure of the innovation process in different companies working within the creative
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The Inspiring Life of Typography Icon Hermann Zapf
On the 4th of June 2015, Hermann Zapf died at the age of 96 after a legendary career as a typographer, calligrapher, and book designer. Hermann Zapf’s typeface design can
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How Social Media Affects Your Creativity
Social media has become a part of our daily life. Although the debate about how social media may affect the quality of life, users of different social media have increased
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Five Steps to Achieve a Reliable Decision-Making Process
Decision making has never been an easy process for designers. A designer’s daily work involves taking many decisions that can affect the whole project starting from communicating with the client
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Achieving a Sustainable Graphic Design Process
Graphic designers should no longer be seen from the old narrow perspective of the creative process. As a part of a holistic design role in the production process, graphic designers
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Using the TRIZ Method for Creative Problem Solving
During the conflict and problems time in an organization, projects, at times, seem to be blocked from moving forward. At this crucial time, innovative and creative solutions are required to
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Marketing Research as a Method for Designers to Understand Clients
In every design and innovation process, understanding the end consumer through marketing research or user experience research plays an essential role in the success of the final product or service.
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How to Run a Successful Brainstorming Session
Many companies and practitioners believe that brainstorming and creative thinking can help companies and teams to focus on their objective and find creative solutions for existing problems. However, many brainstorming
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Why Creative Companies Can’t Innovate
There is noticeable agreement between scholars and practitioners about the positive correlation between innovation and achieving success within the market. Many countries adapt a national design policy to build a
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How to Use Mind Mapping for Better Thinking
During brainstorming meetings and problem-solving sessions, many outputs are shared and presented in fractals. Many of the design thinking methods we discussed aims to direct the attendees thinking towards a
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10 Tips to Achieve Creativity and Innovation in Education
Our current world is evolving more rapidly than the capacity of any existing education system. The challenge of learning is getting even harder for the next generations. We do not
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A Guide to the SCAMPER Technique for Design Thinking
Creative thinking and problem-solving are essential parts of the design thinking process to turn ideas into innovation and break the barriers against creativity. One of the successful methods used in
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Break Through the Barriers to Sustainable Development and Innovation
Sustainable development is defined as a joint long-term strategy that aims to develop the current needs with human and environmental impacts in mind. The development process aims to supply the
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