In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM design thinking, Google design sprinting and others. Noticeably, these models share a similar flow of phases that starts with understanding the problem addressed, reflect it […]
Design Thinking Guide: What, Why and How
For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a tool rather than a strategy. On the other hand, a quick look at the markets can tell us more about how the holistic approach of […]
Tips to Learn Design Without Going to a Design School
Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design degree. Amongst these barriers, the high tuition costs and lack of local design schools are considered the most challenging obstacles that prevent many students from […]
No Good Service Design Without Good Storytelling
The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize information through words and human expressions and were always used as one of the education tools for children in different education levels. In service design, […]
5 Myths About The User Experience Design Process
The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help creating a desirable and usable product that people can use to make their lives much easier, which subsequently leads a market success. However, this isn’t […]
Design Thinking: The Need for Empathy
The idea behind design thinking is to address the user problems and ensure that the user's needs are in focus during the different design process phases. it does not matter which design process model you apply in your business; IDEO model, d.school design thinking, double diamond, or IBM design thinking, they are all designed to […]
What Designers Think About Design Education in the Middle East Region
Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the issues related to design in this area of the world. According to a previous study that I wrote for the Design Management Review, Barriers Facing […]
Which is Good for Start-ups, Incremental or Disruptive Innovation?
Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between both practitioners and scholars that business needs to grow in order to maintain its success in the market. This can be achieved through different types […]
The Price of Not Doing a Proper UX Research
When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and research ideas. However, this puts the project in the trap of unpredictable outcomes in terms of the user experience which may have a negative impact […]
Why Do We Need Human-Centered Design More than Before?
The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it considered a competitive advantage in the competing markets. Companies are now focusing on their consumer experience as much as they focus on the product deliver. […]
Guide for Critical Thinking for Designers
In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are affected by both internal and external factors such as biases, incomplete information, distortion, and prejudices. All these factors affect the process of choosing the right […]
4 Service Design Tools to Focus on Consumers' Needs
Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market position should consider improving their service through building a better understanding to their consumers. Similar to the product development process, the service design thinking follows […]
5 Successful Open Innovation Examples
Both large and small companies have agreed that innovation and creativity are essential tools to sustain business success and improve market competitiveness. However, the traditional "closed" innovation model faced barriers and in the top of them is the lack of new idea generation among the internal company team. Open Innovation model was first coined to […]
10 Productivity Tips for Designers
Many designers complain about a large number of tasks they have every day comparing with the time required to achieve it. If you are a freelance designer, the problem becomes, even more, worse as there is always a time with a heavy load of work, while there are other times with merely one project in […]
Hick’s Law: Building Usable Navigations
Building a user-friendly UI Design involves creating a usable navigation system that allows users to easily move between pages or UI screens, and one of the laws that contribute building a clear understanding about how users navigate through different choices in websites or applications is the Hick’s Law. It highlights that the time needed by the […]
Service Design Thinking: Putting Your Consumer First
The design process involves multiple disciplines starting from the emphasize phase to the final product delivery. However, achieving a desirable design experience extends the borders of the product development to include the service design. Unlike the physical product design, the service design focuses on the communication between consumers and the organization during the process of […]
What Designers Need to Learn Aside from Their Design Education
In a conversation with one of my friends about the problems that designers face in their professional life, she highlighted that while designers may get good design-related skills during design education, they lack other skills that are needed in the typical work environment. For example, designers may only think of their tasks without considering the […]
5 Common Myths About Design
"Designers only do Photoshop work," "They only think about colors," " Design only adds more cost to the project," and other comments are common to hear if you are a designer working in a company that doesn't really understand what you do. As a designer, those words frustrate me the most simply, because they aren't […]
Why You Should Move to a Lean UX and How to Apply It
Recently, the Lean UX technique has been highlighted as one of the user experience methods that privilege the Agile development method to overcome the cons of the traditional UX process. While the aim of the user experience process is to deliver the best experience possible for the end user, the waterfall software development process may […]
Practice Guide to Run a Google Design Sprint
The design process plays an essential role in achieving product success by ensuring that the user is at the heart of the development process and that the final product is innovative enough to compete in the market and achieve business needs. Google Design Sprint is one of the design process models developed to build user-centered […]