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Designorate

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Lego Serious Play
Design Thinking

Using Lego Serious Play as a Design Thinking Tool

01/23/201512/23/2015 - by Rafiq Elmansy

Lego bricks extend their role as a play toy to contribute to design thinking inside large organizations through the Lego Serious Play tool. Design thinking is an essential process for companies who would like to lead the market through creativity …

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design thinking
Design Thinking

Top Resources to Learn Design Thinking Online

01/20/201501/20/2015 - by Rafiq Elmansy

Companies such as Apple, Toyota, Virgin and others provide proof that applying design thinking in the innovation process can make changes not only by creating opportunities, but also by building a better future for people by daily problems. These companies …

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Chevron logo
Design

Guiding Brand Identity Through Logo Design

01/19/2015 - by Timothy Ruger

The following commentary focuses on the possibilities of design and logo analysis with key factors to assess how a logo functions through certain variables to establish brand identity. How these variables such as color, font and other factors can be …

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creative leadership
Innovation

How to Maintain Creative Leadership inside an Organization

01/16/201501/16/2015 - by Rafiq Elmansy

Many companies provide examples that creative leadership can lead an organization to a better competitive position in the market and while building brand value. Examples of these companies include Apple, Lego, IKEA, Starbucks, Mercedes Benz and others.  In the center …

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design thinking in education
Design Thinking

Can We Apply Design Thinking in Education?

01/13/201512/23/2015 - by Rafiq Elmansy

Many schools claim that their systems support innovation and creativity in the educational process, yet the results indicate a failure to implement the proper methodologies in order to achieve this aim. One of the main reasons for this is the …

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design idea
Design Thinking

How to Evaluate Design Ideas

01/08/201503/23/2015 - by Rafiq Elmansy

Design and innovation play an essential role in today’s business success through fueling an organization’s future with creative ideas that in turn, will help maintain superiority in market competition. Investing in business ventures and start-up ideas are other reason for …

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project budget
Design

Estimating a Design Project Budget

01/05/2015 - by Rafiq Elmansy

One of the challenges that face designers when they start a freelance job, build their own studio or take the responsibility of a design manager inside an existing organization is estimating the design project budget. Unlike the majority of projects …

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psychology of color
Innovation

The Psychology of Color in Branding

01/02/2015 - by Rafiq Elmansy

For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the …

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sustainable design
Innovation / Sustainable Design

Principles of Sustainable Design

12/01/201412/30/2014 - by Rafiq Elmansy

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature …

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apple design process
Innovation

How Does Apple’s Design Process Work?

11/26/201411/26/2014 - by Rafiq Elmansy

Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic design challenge. On a frequent basis each year, Apple unveils …

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national design policy
Innovation

Leading Economy Through Design: Applying National Design Policies

11/25/2014 - by Rafiq Elmansy

In order to identify where design lies in the creative process, there should be a clear understanding of design and the difference between design, innovation, and creativity. As described by Sir George Cox in his “Cox Review of Creativity in …

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strategic thinking
Design

How Design Contributes to Strategic Thinking Inside the Organization

11/24/2014 - by Rafiq Elmansy

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website …

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molecule shoes
Innovation

Zaha Hadid to Implement 3D Printing Technology in Print on Demand Designs

11/22/201412/01/2014 - by Designorate Team

It seems like 3D printing technology is trending in a new direction with the designs of some of the world’s most acknowledged designers, such as Zaha Hadid, Francis Bitoni, Alvin Huang, and others. Unlike the ordinary production process, additive manufacturing …

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ikea sustainable design
Innovation / Sustainable Design

Guide to IKEA’s Sustainable Design Strategy (Part 2)

11/21/201401/24/2015 - by Rafiq Elmansy

In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just …

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3D printing technology
Innovation

Can 3D Printing Technology Be Implemented Into Production Lines?

11/19/2014 - by Rafiq Elmansy

3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that were not available before. The implications of 3D printing are as far-reaching as the diverse fields of industrial design, medical …

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