The Psychology of Color in Branding
For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and
Read more
Principles of Sustainable Design
The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior
Read more
How Does Apple’s Design Process Work?
Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years,
Read more
Leading Economy Through Design: Applying National Design Policies
In order to identify where design lies in the creative process, there should be a clear understanding of design and
Read more
How Design Contributes to Strategic Thinking Inside the Organization
While teaching a web user experience class at a university, I have received the chance to explore with the students
Read more
Zaha Hadid to Implement 3D Printing Technology in Print on Demand Designs
It seems like 3D printing technology is trending in a new direction with the designs of some of the world’s
Read more
Guide to IKEA’s Sustainable Design Strategy (Part 2)
In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and
Read more
Guide to IKEA’s Sustainable Design Strategy (Part 1)
Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final
Read more
Can 3D Printing Technology Be Implemented Into Production Lines?
3D printing is evolving rapidly, and every day new projects or products adopt the new technology to facilitate options that
Read more
Persona vs. Archetype: Which Is Better For Design Brainstorming?
In my previous article about empathic design, we saw how the designer should put himself in the shoes of users
Read more
LEGO Bricks: The Long Road to Sustainable Design
Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace
Read more
How Top Designers Define the Creative Brief
What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its
Read more
Five Companies, Five Rules of Design
In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers
Read more
London Underground New Tube Train: Putting Design Thinking into Action
As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to
Read more
Raymond Loewy: The Father of Industrial Design
As one of the key designers in the 20th century, Raymond Loewy’s life as a designer across many disciplines provides
Read more