psychology of color

The Psychology of Color in Branding

For most creative designers, the psychology of color in design is about the meaning of colors for the consumer and how each color represents the business niche in the visual design; the gold is wealth, the green is nature, the red is danger and the blue is for coolness. However, the usage of colors is not a straight forward theory …

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sustainable design

Principles of Sustainable Design

The term “sustainable design” has been used in multiple disciplines, including but not limited to product design, architecture design, interior design, and graphic design. Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature resources as part of the design. Sharlyn Underwood, American Society of Interior Designers (ASID) Virginia chapter president and interior designer …

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apple design process

How Does Apple’s Design Process Work?

Apple is one of the unique companies that leads the market through its designs and creative, innovative products. For years, Apple products have attracted users’ love, achieving the so-called empathic design challenge. On a frequent basis each year, Apple unveils to the market new innovative products that strengthen its competency in comparison to other computer and mobile manufacturers in the …

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strategic thinking

How Design Contributes to Strategic Thinking Inside the Organization

While teaching a web user experience class at a university, I have received the chance to explore with the students the website development process and to highlight the role of design and creativity during the different development stages. The website development process suggests the involvement of design in both the early developmental stages and later in the feedback and evaluation …

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molecule shoes

Zaha Hadid to Implement 3D Printing Technology in Print on Demand Designs

It seems like 3D printing technology is trending in a new direction with the designs of some of the world’s most acknowledged designers, such as Zaha Hadid, Francis Bitoni, Alvin Huang, and others. Unlike the ordinary production process, additive manufacturing technologies enable designers to 3D print their designs from anywhere around the world as long as there is a good …

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ikea sustainable design

Guide to IKEA’s Sustainable Design Strategy (Part 2)

In this first part of this article, we explored the design strategy’s key role in achieving the organization’s business targets, and its creativity places it ahead of competitors in the market. The design role has a more holistic approach than just the product design. Design strategy and management is essential in forming the company’s whole vision and strategic planning. Design at …

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ikea sustainable design

Guide to IKEA’s Sustainable Design Strategy (Part 1)

Design is implemented throughout numerous levels within an organization, starting from its strategic planning to the production process and final delivery of the product or service to the consumer. Strategic design and good design management for the organization are essential to achieve both innovation and enterprise business targets, which subsequently lead to a greater ability to compete in the market …

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lego sustainable design

LEGO Bricks: The Long Road to Sustainable Design

Recently, LEGO discontinued its marketing campaign with Shell, putting an end to the controversial partnership that lasted 50 years. Greenpeace brought this to the public’s attention through its intensive campaign across multiple channels; you may have already seen its advertisements in your Facebook news feed. The video below, “Everything Is Not Awesome”, provides a shocking look at how Shell’s search …

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creative brief

How Top Designers Define the Creative Brief

What is the creative brief? What does it include? The creative brief, also known as an innovation brief, in its simplest form is the communication document that details all the required information for the design team and the parties involved in the design process during an item’s production. There are many debates about the content that should be included in …

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IKEA flat packing

Five Companies, Five Rules of Design

In 1964 during the first assembly of Icograda, British Prince Philip provided a thorough description of design: “Every day, designers of all kinds are becoming responsible for a greater proportion of man’s environment. Almost everything that we see and use that was not made by The Almighty has come from some designer’s drawing board.” His Highness’ words not only indicate …

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London New Tube

London Underground New Tube Train: Putting Design Thinking into Action

As one of the pioneer countries that established design strategy and focus on design thinking, United Kingdom always tries to maintain the British value in all its infrastructure projects such as the London Taxi and underground tube train. While UK tries to develop its transportation to meet with the contemporary life requirement, one of its main criteria is the keep …

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