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Author: Dr Rafiq Elmansy

Market segmentation
Design Management 

What is Market Segmentation? Why is it Important?

Dr Rafiq Elmansy 07/10/201704/03/2023Market Segmentation 5 min read

The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on

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creative brief
Design Management 

Why Do Companies Need the Creative Brief More Than Before?

Dr Rafiq Elmansy 07/05/201704/03/2023Creative Brief, Design Brief 5 min read

In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of

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Lean UX
UX Design 

Five Reasons to Move to Lean UX

Dr Rafiq Elmansy 07/03/201710/09/2022Lean UX 6 min read

The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team

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design jobs
Design Management 

Freelance vs Full-time Design Jobs: Making the Right Decision

Dr Rafiq Elmansy 06/19/201704/03/2023Design Jobs 8 min read

Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to

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design thinking
Design Management 

Why Some Companies Reject Design Thinking and How to Handle it

Dr Rafiq Elmansy 06/12/201710/09/2022Design Thinking 7 min read

As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before

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critical thinking
Design Thinking Tools 

Critical Thinking as a Catalyst of Change in Design

Dr Rafiq Elmansy 05/29/201704/03/2023Critical Thinking 4 min read

In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,

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creative problem solving
Design Thinking Tools Problem Solving 

Creative Problem Solving: How to Turn Challenges into Opportunities

Dr Rafiq Elmansy 05/18/201704/03/2023Creative Problem Solving 6 min read

What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to

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systems thinking
Design Thinking Tools 

Design Schools Should Teach Systems Thinking and This is Why

Dr Rafiq Elmansy 04/11/201704/03/2023Critical Thinking, design education, Systems Thinking 5 min read

In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external

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design thinking
Brainstorming Design Thinking Tools 

How to Successfully Apply the Inspiration in Design Thinking

Dr Rafiq Elmansy 03/21/201704/03/2023Design Thinking 5 min read

In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM

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design thinking
Brainstorming Design Thinking Tools Ideate Implement 

Design Thinking Guide: What, Why and How

Dr Rafiq Elmansy 02/01/201704/03/2023Design Thinking 18 min read

For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a

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learn design
Design Management 

Tips to Learn Design Without Going to a Design School

Dr Rafiq Elmansy 01/09/201704/03/2023Learn Design 9 min read

Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design

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service design
Brainstorming Design Management Design Thinking Tools 

No Good Service Design Without Good Storytelling

Dr Rafiq Elmansy 12/14/201610/09/2022service design 5 min read

The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize

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user experience design
Design Management UX Design 

5 Myths About The User Experience Design Process

Dr Rafiq Elmansy 12/12/201610/09/2022User Experience Design 6 min read

The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help

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design thinking
Design Thinking Tools 

Design Thinking: The Need for Empathy

Dr Rafiq Elmansy 12/05/201604/03/2023Design Thinking 6 min read

The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter

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design education
Design Management 

What Designers Think About Design Education in the Middle East Region

Dr Rafiq Elmansy 11/28/201604/03/2023design education 5 min read

Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the

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breakthrough innovation
Design Management 

Which is Good for Start-ups, Incremental or Disruptive Innovation?

Dr Rafiq Elmansy 11/22/201610/09/2022Disruptive Innovation 5 min read

Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between

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ux research
UX Design 

The Price of Not Doing a Proper UX Research

Dr Rafiq Elmansy 11/10/201610/09/2022UX Research 6 min read

When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and

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human-centered design
UX Design 

Why Do We Need Human-Centered Design More than Before?

Dr Rafiq Elmansy 11/07/201604/03/2023Human Centered Design 7 min read

The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it

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critical thinking
Brainstorming Design Thinking Tools 

Guide for Critical Thinking for Designers

Dr Rafiq Elmansy 10/18/201604/03/2023Critical Thinking 6 min read

In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are

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service design tools
Design Management Design Thinking Tools 

4 Service Design Tools to Focus on Consumers’ Needs

Dr Rafiq Elmansy 10/03/201611/17/2022service design tools 6 min read

Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market

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