Design thinking, innovation, user experience and healthcare design
The understanding of the target audience is crucial for building a viable product or service. Companies use the market segmentation in order to focus their production and marketing campaign on
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In order to have a clear vision about the new product development process, companies today are in greater need to write a creative brief. This is due to the nature of
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The lean UX allows us to escape the barrier of the traditional UX process to a more agile process. Instead of waiting for a full details UX specifications, the team
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Many designers ask me the common question; is it better to search for design jobs or become freelance designers? Many of the design projects can run remotely without restricting to
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As designers, the design thinking is part of our daily habits even if we don’t have any background about its different stages. We research for information about the project before
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In almost every design project, we find ourselves trapped in a number of mindset obstacles that stands between us and building an innovative outcome. These barriers include presumptions, biased ideas,
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What if we can turn problems faced in projects into opportunities? There are various examples show that understanding the problem and provide a creative solution for it can lead to
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In simple words, system thinking means understanding the big picture of the current situation through recognizing its different elements, how they interact with each other from one side and external
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In the last few decades, there were different models for the design thinking process that have been introduced such as the d.school design thinking, IDEO human-centered design, double diamond, IBM
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For many companies, the design process is still locked inside a small creative room. Designers do not effectively contribute to building the business as the design is seen as a
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Didn’t get the chance to attend a design school? You’re not alone as many barriers can stand between students to achieve their goal to learn design by getting a design
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The Human Being used stories since the dawn of civilization to as a method for communication, amusement, reflecting emotions, and telling their experience. Stories are a great tool to visualize
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The user experience design aims to put users in the heart of the product development process by addressing their everyday needs and solving their problems. Achieving this target can help
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The idea behind design thinking is to address the user problems and ensure that the user’s needs are in focus during the different design process phases. it does not matter
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Over the course of understanding the challenges that face design industry in the Middle East and North Africa, we established the Design MENA section where we try to address the
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Today’s companies are faced with increasing challenges in terms of competitiveness and their ability to sustain business success. In order to survive these challenges , there is an agreement between
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When it comes to UX research, business owners and managers freak out to implement as they eager to invest the precious project time in production stages rather than thinking and
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The human-centered design aims to creatively solve problems by focusing on the consumer behavior and needs rather than their demographics. The approach is currently adopted by different industries as it
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In every single day in our life, we are faced with a number of choices to make, problems to solve, and ideas to evaluate or analyze. However, these activities are
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Service design aims to improve both commercial and social services by putting the consumer in the heart of the process. Therefore, organizations that aim to achieve success and higher market
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